What’s Hot, What’s Not in Advertising – ad:tech Survey [Infographic]

What’s Hot, What’s Not in Advertising – ad:tech Survey [Infographic]

Lots of exciting trends and technologies were revealed at last month’s ad:tech conference in San Francisco. The conference included a total of seven keynotes and 35+ breakout sessions covering topics, including things like display advertising, mobile, social, video, media and more. The Local Corporation conducted a random sampling of 115 survey respondents to determine what was particularly hot … Continue reading »

Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter

Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter

Article first published as Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter on Technorati. Dlvr.it was host to last week’s Content Marketing Strategies Conference here in the San Francisco Bay Area. The conference placed emphasis on the evolving content consumption patterns of consumers, who today, more than ever, can choose what they read, watch, and share. Effectively … Continue reading »

The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge

The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge

Article first published as The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge on Technorati. Call centers have served as a primary medium for customer engagement long before social media and the proliferation of the web. They have long been a key channel in customer experience management (CEM), the practice of … Continue reading »

New Marketing for an Opt-In Culture – Interview with Simon Kelly, COO of Story WW

New Marketing for an Opt-In Culture – Interview with Simon Kelly, COO of Story WW

Article first published as New Marketing Approach to an Opt-In Culture – Interview with Simon Kelly, COO of Story WW on Technorati. Content Marketing Strategies I was introduced to Story Worldwide at the Content Marketing Strategies Conference, hosted by Dlvr.it. Story is the next generation media agency that applies storytelling techniques and pragmatic measurements to drive exceptional brand marketing and … Continue reading »

Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma

Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma

Article first published as Marketplace for Good Content – Interview with VIRURL CEO, Francisco Diaz-Mitoma on Technorati. Introduced at the Content Marketing Strategies Conference, hosted by the folks at Dlvr.it, VIRURL is a new platform that pays you to share links to videos, articles and games. “Our company charter is to make sure that the content is entertaining and consumable,” … Continue reading »

When Did It Become Cool to Coupon?

When Did It Become Cool to Coupon?

4 Influencers that Make Coupon Marketing Cool The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.”  Inmar, a company that operates collaborative commerce networks reported that more than 311 billion coupons were distributed in the U.S. in 2011, 3.5 billion … Continue reading »

Blog Marketing Essentials

Blog Marketing Essentials

 As published in The Customer Collective Business Blogging With the abundance of  tools available today, blog marketing is quite easy to take on. A lot of people get scared about the prospect of it, but really, if you’ve already been writing and producing marketing material, this is more about shifting your perspective and audience, in … Continue reading »

Couponing and the Modern Savings Model – Interview with Linkable Networks CEO Tom Burgess

Couponing and the Modern Savings Model – Interview with Linkable Networks CEO Tom Burgess

Article first published as Couponing and the Modern Savings Model – Interview with Linkable Networks CEO, Tom Burgess on Technorati. Not Just for Grandma Anymore The coupon industry has come a long way from the nostalgic days of my grandmother clipping coupons from Manchester, New Hampshire’s Union Leader newspaper. In some ways, it’s even become “cool.” With … Continue reading »