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Advertising

Advertising
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Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

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Featured

Featured
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Investigating the Silicon Prairie

Below is the product of a written interview with three C-level executives at Silicon Prairie startups in June of 2015. Jonathan Herrick – Chief Sales and Marketing Officer and Partner-Hatchbuck What’s the first thing you notice is the difference between startups in the Silicon Prairie, and those in Silicon Valley? Startups in silicon prairie can […]

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Gamification

Gamification
gamification
Fixing Broken Social Media Channels with Agile Leadership and Gamification: Interview w Fanzy

As written for Technorati Is This the Year of Gamification? Last year I had a prediction that 2012 would be the year of gamification. I may have been wrong. Just this year the Gamification.co proudly announced 1 million views to their consistently compelling SlideShare content. And others are beginning to talk of game integration into processes as line […]

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Everything Else

Even Chocolate Needs Smart, Big Data – Vosges Haut-Chocolat Case Study

As published to SmartDataCollective How do you sell chipotle-accented chocolates and truffles with bourbon mash to those in the chocolate-loving populace who dream of pepper-laced confections and Kentucky sauced nuggets? You get smarter. The chocolate business, it turns out, is a lot like other conservative industries. Medical, construction, financial trading, and others are often reluctant […]

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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