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Content Marketing Even a Dog Can Love

Content Marketing Even a Dog Can Love

As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy.  She’s a finicky eater, with a grain intolerance, so she requires a special diet.  Roxy’s hungry, and I need to buy her some grain-free dog food.  And so, the online product search begins. Back in the Day Ten or so … Continue reading »

The Facebook Post That Saved A Dog’s Life

The Facebook Post That Saved A Dog’s Life

Originally published to Business2Community Though some think it grossly overused to over-share about our lives, engaging in social media can be beneficial, and sometimes even save a life.  Below is a story about a dog, whose life was spared as a result of a nondescript posting on Facebook. After a trip to the grocery store, Kyle Bowser of Barnstable, Mass. … Continue reading »

How Airlines Are Embracing Social Media (Infographic)

How Airlines Are Embracing Social Media (Infographic)

Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station … Continue reading »

5 Key Questions to Calculating Lifetime Social Value

5 Key Questions to Calculating Lifetime Social Value

As written for SocialMediaToday This was my second year at last week’s Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK’s Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the science of social media measurement. I continue to be … Continue reading »

Demystifying the Art of Building Your Twitter Brand

Demystifying the Art of Building Your Twitter Brand

As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. … Continue reading »

12 Strange & Unique Social Networks You’ve Never Heard Of (Infographic)

12 Strange & Unique Social Networks You’ve Never Heard Of (Infographic)

As published on SocialMediaToday Like to knit? You’re not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond being just fun and vocational, to life-changing, problem-solving, and entirely supportive. Divorce360 offers a private community for those contemplating, going through, or … Continue reading »

Value-exchange Advertising – Interview with SponsorPay

Value-exchange Advertising – Interview with SponsorPay

As written for Technorati San Francisco is a hotbed of innovation. It’s the kind of place where last week’s ad:tech interactive advertising conference and this week’s Gamification Summit can meld into an entirely new and effective product. Value-exchange advertising is one of those, new methods. Value-Exchange Advertising Display advertising, especially on mobile platforms, doesn’t work for users. As the technology industry … Continue reading »