With the growing no. of internet users, the no. of social media users is also growing at a rapid rate. According to the statistic, there are already over 2.5 billion social media users with the Facebook being the social media platform with the highest no. of active users. Other popular social media platforms with more than millions of active users are the Twitter, Snapchat, LinkedIn, Pinterest, and more. All these social media platforms have their own specialties.
Many people from all over the world spend a lot of time on various social media platforms. This is one of the reasons why the social media marketing is gaining a lot of popularity. In order to appeal the social media users with your post, you need to have a great strategy.
For developing a great strategy, you got to have some ideas on how to develop a great social media marketing strategy. In the next part of the article, we will provide you with some tips to help you generate a good return from your social media marketing campaigns.
Implement These Social Media Marketing Tips
You may have tried many things to promote your posts on the various social media platforms. Try these 10 tips and see the result.
1. Establish your Page and Channel as a resource to get important updates
One of the major mistakes that many people make is that they only use Facebook Pages and other accounts as a medium to promote their products and services. You got to realize that the people do not come to social media platforms to purchase the products. Instead of only promoting your products and services on your pages and channel, it is necessary to be a page or channel that provides valuable information for educating, entertaining and inspiring the audiences, which will boost the effectiveness of your social media marketing campaign.
If the people consistently engage on the posts published by your page on the Facebook, there is a greater chance for your page’s posts to appear on its followers’ news feed.
2. Diversify with multiple content formats
Do not limit yourself to only a written content or a video content. Think of diversifying your content format to increase your reach and to further engage your audiences. For an instance, you can convert your blog posts into an e-book to increase your subscribers or you can convert related facts to infographics.
3. Use the power of image
The image you choose for the post will greatly determine the reach and engagement on your posts. The people will judge the book by looking at its cover, and you cannot deny this fact. If you use an attractive image for your posts, you’re more likely to get more engagement and post clicks. It’s also equally important to design an attractive landing page for your Facebook page.
4. Use actionable hashtags
There are many brands that have enhanced their reach and engagement with the help of actionable hashtags, and there is no doubt that you can do it too. There are many micro-influencers who have got a good return from their micro-influencer marketing campaign with the use of relevant hashtags. The Nike managed to get a huge engagement with the help of a hashtag, #chooseyourwinter, in 2014.
5. Analyze your past contents to improve your future campaigns
There are various tools and websites that can help you to check your past performances of your posts. By analyzing the past performance, you will get to know about the trends, your mistakes, keywords, what post perform well on a specific social media platform, and so on. Knowing all these analytical tools will help you develop a better social media marketing strategy in the future. Use the sites like Buzzsumo to get an idea of how your past posts are performing.
6. Be consistent
The famous YouTubers and the Facebook Pages are able to gain many followers because they publish valuable content consistently. Publishing the posts consistently will increase your engagement and it also increases your likes and subscribers because the people will take you as a source from where they can be updated on important events and facts.
7. Do some research on social media channels
Each and every social media channel has its own specialty. To do well with your campaign, you must first understand the nature of your business and which social media channels to emphasize. For an instance, a professional consultant can do well on the LinkedIn platform, whereas a travel brand can do well on the Pinterest.
8. Narrow your targeting
You should aim to reach the people that fall under your target market. It is of no use to reach men with ladies perfumes. Both the Facebook and the Twitter allow you to specify whom you want to reach with your ads. You can choose to reach only the people of specific age-group, interest, gender, and more.
9. Schedule your posts
You won’t be able to get maximum reach and engagement on your posts if you post it whenever you like. There are certain periods of time when most of the people are online, using social media platforms. Search for the best time to post on various social media platforms to get a better result.
10. Make use of various features offered by various social media platforms
You must have noticed pages and channels getting a lot of engagement with the help of contests, Hangouts, Facebook Live, and more. The people who are not flexible cannot get success in their campaigns. Use all the features like events, contests, going live, and more to increase the effectiveness of your campaign. There are many cases of brands getting a lot of success because of the Facebook Live feature. The study shows that the videos are likely to get more engagement when they’re live.
Getting a good return from your social media marketing campaign is not an easy task, especially when there are many pages competing for the same niche. The tips mentioned in this article will help you stand out among the huge no. of posts on the users feed. According to the study, the digital marketing budget allocated for the social media marketing is expected to rise from 9.9% to 22.5% within five years. Learning more about an art of social media marketing can help the marketers to succeed even more in the near future.