Posted in January 2011

Why’s My Dad Now on Facebook?

Why’s My Dad Now on Facebook?

Social Media Tools & Family One day it happened.  I received this enigmatic “add me” from my dad on Facebook! But why are older people using this with such regularity?  The adoption of Baby Boomers is happening in a way MySpace would have loved to have experienced years ago.   According to eMarketer, about 47% of … Continue reading »

“Social Analytics” What?

“Social Analytics” What?

Social Analytics or Social Media Monitoring? How do we define the term “social analytics?”   Social analytics is too often used synonymously with social media monitoring or measurement. But, in fact, it is more than that.  Social analytics is where measurement and business intelligence converge. Essentially, social analytics is a combination of two important concepts – … Continue reading »