For years Seth Casteel photographed dogs leisurely floating in pools and playing in water features. It wasn’t until one of these animals lunged for a toy and dove into a pool that he captured an entirely new and revealing perspective on an otherwise ordinary event. It turns out, there’s a whole lot of activity beneath […]
From Convince & Convert It has been my pleasure to work with ExactTarget in 2012. The company’s products, “Orange” culture, and marketing expertise are superb. I am delighted to be cited as #17 on this exclusive list.
As published on Social Media Today It’s been called a common buzzword that’s part of everyone’s business plan in 2013: Real-Time Bidding (RTB). In the advertising world, RTB means that every online ad impression can be evaluated, bought, and sold instantly (well, less than 100 milliseconds). Mobile advertising buying platform Adfonic, describes RTB as the means by which […]
I remember eating the massive chocolate chip cookie pancake at the International House of Pancakes (before they got cool and changed their name to IHOP). As a child, that would be some sort of reward for academic performance, or another birthday. But back then we didn’t snap pictures of me eating one of IHOP’s monstrosities, […]
As published on Social Media Today and Business2Community The 2012 results are in, and Black Friday meant large volumes of transactions for U.S. retailers. With the proliferation of mobile computing, much of this volume occurs in the eCommerce space. Our interactive infographic captures this year’s trends and developments.
Social media optimization (SMO) is an entirely new concept dealing with all the methods that can be used to create publicity, referral traffic, and bookmarking of your website using social media tools. Things like social book-marking, up-voting (or down-voting), content tagging, sharing, liking, RSS feeds and similar all constitute social media activity. For the author, […]
As published on Social Media Today Storyboarding for Business There’s a reason why advertisers use storyboards to sell their ad concepts: it illustrates a concept and delivers a story to the client. Many business owners don’t realize that the storyboard is also a business and management tool that can be used to convey messages to employees, […]
As published on Social Media Today Sustainability “Green” Mobile Movement? This year has been full of great conferences featuring new technologies in the mobile application space. The convergence of Social, Local, and Mobile (SoLoMo) into a unified approach and integrated technology has been called “the proverbial Holy Grail of marketing” by some analysts. Next month in San Francisco, in […]