Article first written for, and published as I’ve Backed Up My Files, Now What? Interview with Ethan Oberman, CEO of SpiderOak on Technorati. World Backup Day is March 31st. Now in its second year, the event is an annual Internet-wide promotion of data backups. So many of us know we really should backup all our precious baby videos, … Continue reading »
Posted in March 2012 …
Zaarly 2.0: Stirring Up the Marketplace Social Style – Interview with CMO, Eric Koester
Article first written for and published as Zaarly 2.0: Interview with Eric Koester, CMO on Technorati. Zaarly is a proximity based, real-time buyer powered market or as I’ve read one analyst call it, a “virtual bazaar.” Requesters make an offer for a service or product need, and providers are able to sell their items and services. Because the marketplace … Continue reading »
The 3 Ways to Do Social Media Marketing…Cheap
As published on Business2Community.com When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as something I’d particularly want to Facebook “like.” But perceptions like that can change, and at a conference this week in … Continue reading »
Get 5 Gigs Storage Free for Life – World Backup Day, March 31st
World Backup Day, now in its second year, is an annual Internet-wide promotion of data backups. The event was chosen to be the day before April 1st (April Fools) in order to drive the message that one should backup all those pictures, spreadsheets, love letters, cat pictures, and important financial documents before it’s too late. World … Continue reading »
Verizon’s 5 Steps to Managing Negative Online Forum Comments
Article first written for, and published by Business2Community.com Social Media for Business The BlogWell Conference, hosted by SocialMedia.com is a showcase of how big businesses have success using social media. A lot of these enterprise companies either avoid social media, or don’t have any real success using it. But this week’s BlogWell conference in San Francisco featured eight of the best … Continue reading »
Big Name Companies, Big Social Media Successes
Packed into a half day, with two simultaneous tracks running, SocialMedia.org’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels. BlogWell features near-live transcripts for each of the presentations, … Continue reading »
Hitachi’s Social Media Success
Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as … Continue reading »
Content Marketing Even a Dog Can Love
As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy. She’s a finicky eater, with a grain intolerance, so she requires a special diet. Roxy’s hungry, and I need to buy her some grain-free dog food. And so, the online product search begins. Back in the Day Ten or so … Continue reading »
Better Blogging: People Don’t Read, They “Scan.”
As written for and published by Business2Community.com Make Your Blog Articles Scannable People don’t read, they scan. This was once said by Jakob Nielson, an expert in the field of user-friendly Web design. I’d like to think I’m different, but I’m not. When I read a blog I will quickly scroll down the page looking for … Continue reading »
102 People Power 16% of the Web
As written for and published by Social Media Today Lean, powerful and cohesive was the lesson from Toni Schneider, the CEO of Automattic, the creators of WordPress, at this week’s Signal Conference in San Francisco. This little company powers some of the largest brands in the world who use WordPress to manage their web content. Names like Mashable, TechCrunch, and the … Continue reading »