Posted in March 2012

The 3 Ways to Do Social Media Marketing…Cheap

The 3 Ways to Do Social Media Marketing…Cheap

As published on Business2Community.com When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as something I’d particularly want to Facebook “like.” But perceptions like that can change, and at a conference this week in … Continue reading »

Verizon’s 5 Steps to Managing Negative Online Forum Comments

Verizon’s 5 Steps to Managing Negative Online Forum Comments

Article first written for, and published by Business2Community.com Social Media for Business The BlogWell Conference, hosted by SocialMedia.com is a showcase of how big businesses have success using social media. A lot of these enterprise companies either avoid social media, or don’t have any real success using it. But this week’s BlogWell conference in San Francisco featured eight of the best … Continue reading »

Big Name Companies, Big Social Media Successes

Big Name Companies, Big Social Media Successes

Packed into a half day, with two simultaneous tracks running, SocialMedia.org’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels.  BlogWell features near-live transcripts for each of the presentations, … Continue reading »

Hitachi’s Social Media Success

Hitachi’s Social Media Success

Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as … Continue reading »

Content Marketing Even a Dog Can Love

Content Marketing Even a Dog Can Love

As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy.  She’s a finicky eater, with a grain intolerance, so she requires a special diet.  Roxy’s hungry, and I need to buy her some grain-free dog food.  And so, the online product search begins. Back in the Day Ten or so … Continue reading »

102 People Power 16% of the Web

102 People Power 16% of the Web

As written for and published by Social Media Today Lean, powerful and cohesive was the lesson from Toni Schneider, the CEO of Automattic, the creators of WordPress, at this week’s Signal Conference in San Francisco. This little company powers some of the largest brands in the world who use WordPress to manage their web content. Names like Mashable, TechCrunch, and the … Continue reading »