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3 Things You Can Do with Your Backup Data – Interview with Ethan Oberman, CEO of SpiderOak

Article first written for, and published as I’ve Backed Up My Files, Now What? Interview with Ethan Oberman, CEO of SpiderOak on Technorati. World Backup Day is March 31st. Now in its second year, the event is an annual Internet-wide promotion of data backups. So many of us know we really should backup all our precious baby videos, […]

Social Media for Business Social Media Marketing Social Media Tools Startups Technology Leader Interview Technology News

Zaarly 2.0: Stirring Up the Marketplace Social Style – Interview with CMO, Eric Koester

Article first written for and published as Zaarly 2.0: Interview with Eric Koester, CMO on Technorati. Zaarly is a proximity based, real-time buyer powered market or as I’ve read one analyst call it, a “virtual bazaar.” Requesters make an offer for a service or product need, and providers are able to sell their items and services. Because the marketplace […]

Business Blogging Internet Marketing Strategy Social Media for Business Social Media Tools Tech Conferences

The 3 Ways to Do Social Media Marketing…Cheap

As published on Business2Community.com When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as something I’d particularly want to Facebook “like.” But perceptions like that can change, and at a conference this week in […]

Technology News

Get 5 Gigs Storage Free for Life – World Backup Day, March 31st

World Backup Day, now in its second year, is an annual Internet-wide promotion of data backups. The event was chosen to be the day before April 1st (April Fools) in order to drive the message that one should backup all those pictures, spreadsheets, love letters, cat pictures, and important financial documents before it’s too late. World […]

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Business Blogging Business Reputation Internet Marketing Strategy Social Media for Business

Verizon’s 5 Steps to Managing Negative Online Forum Comments

Article first written for, and published by Business2Community.com Social Media for Business The BlogWell Conference, hosted by SocialMedia.com is a showcase of how big businesses have success using social media. A lot of these enterprise companies either avoid social media, or don’t have any real success using it. But this week’s BlogWell conference in San Francisco featured eight of the best […]

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Big Name Companies, Big Social Media Successes

Packed into a half day, with two simultaneous tracks running, SocialMedia.org’s BlogWell conference was chock full of great social media stories. Cross industry leaders, many from enterprise companies you wouldn’t think embrace social media, gathered to share eight case studies on their lessons with the new social channels.  BlogWell features near-live transcripts for each of the presentations, […]

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Gamification Marketing Strategy Sales Strategy Social Media for Business

Hitachi’s Social Media Success

Article first written for, and published as Hitachi Data Systems Shares 5 Steps to B2B Social Media Success on Technorati. Social Media for Enterprise Business When most of us think of Hitachi Data Systems, we don’t necessarily think “social media.” I mean, at first pass, I wouldn’t associate the image of a towering black Hitachi server as […]

Brand Management Business Blogging Inbound Marketing Internet Marketing Strategy

Content Marketing Even a Dog Can Love

As written for and published by Social Media Today I have an old Jack Russell Terrier named Roxy.  She’s a finicky eater, with a grain intolerance, so she requires a special diet.  Roxy’s hungry, and I need to buy her some grain-free dog food.  And so, the online product search begins. Back in the Day Ten or so […]