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Business Blogging Inbound Marketing Internet Marketing Strategy

Prospects Don’t Care About Your Products. They Want Solutions.

As written for and published by Social Media Today Jeffrey L. Cohen, of Radian6, spoke about this at the CloudForce Conference in San Francisco last week. It comes down to offering valuable content and building a trusted relationship as key elements to your sales and marketing strategy. People have very short attention spans, and businesses that understand this are producing a frictionless […]

Solutions Marketing Strategy San Francisco
Business Reputation Marketing Strategy Sales Strategy

The New Consumer Definition of Value

As posted in TheCustomerCollective.com Consumers have adopted a new definition of value that encompasses not just price and brand, but also convenience. Part of that convenience is you solving their problem for them, so they don’t have to. Customers don’t want to hear about how great your company is or how wonderful your products are. They want to […]

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Social Media Tools Social Media Trends Twitter for Business

3 Ways Instagram Is Promoting Big Brands

Article first published as Instagram Helping Big Brands Filter, Share, and Promote Their Message on Technorati. One of the things I like about the Signal Conference, put on by Federated Media Group, is that they pack a whole lot of talent into a single day. But just 10 minutes with Kevin Systrom, CEO of Instagram was not enough this time. The […]

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Sales Strategy

The iPad Sales Cycle Comes Full Circle

As written for and published by Business2Community.com The appeal of the iPad for businesses has been its effectiveness as a sales tool.  Field sales people, pharma reps, real estate agents and the like have migrated to the lightweight iPad to display numbers and spreadsheets to clients. Things like the ability to connect the iPad to a video […]

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Emerging Technology Social Media for Business Social Media Tools Tech Conferences

CloudForce SF: Living Social’s Success with Social Media

Article first written for, and published as There’s a Rypple in the Water: Living Social’s Success with Social HR on Technorati. Social Media for HR  Last year we reported SalesForce.com’s acquisition of Rypple, a human resources solution that offers real-time feedback, coaching and recognition within a social network. I was able to learn more about a fresh case study on the software in San […]

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Social Media for Business Social Media Marketing Technology Leader Interview Technology News Twitter for Business

Interview with Eric Kim, CEO of Twylah

Article first written for, and published as “Friendly Twitter” Gets Even Friendlier: Technorati Interview with Eric Kim, CEO of Twylah on Technorati. Twitter for Business Marketing Ever been asked this question from your older, somewhat tech-challenged parents: “What’s this ‘Twitter’ thing?”  Eric Kim did, and after a week of explaining, his mother still didn’t understand it.  Understandably so, after […]