Social Marketing Fella

Month: April 2012

Technology Leader Interview Killed the Video Puzzle – Interview with Jeff Malkin, President of

 Article first published as Killed the Video Puzzle – Interview with Jeff Malkin, President of on Technorati. The year was 1981 when MTV and British New Wave group, The Buggles, proclaimed that video killed the radio star. That was just the beginning. “Rewritten by machine and new technology, and now I understand the problems you can see.” […]

Business Intelligence
Case Study: The “GoToMeeting” Guys Get Analytical

As published in Social Media Today Agile Business Intelligence Most of us know the company Citrix from that little GoToMeeting icon on our desktops. But the company does more than just collaborative solutions—a whole lot more. Citrix Systems designs and develops software and hardware solutions  for a global customer base. In fact, more than 230,000 […]

Search Engine Optimization (SEO)
The 3 Types of Internet Search

As published in Business2Community Understanding Consumer Search Behavior If you are looking to rank well in the search engine results (SERPs) it’s important to understand how and why people search in the first place. Knowing this will allow you to create content tailored for your target consumer search queries. Fortunately, lots of experts have studied […]

Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media

Article first written for, and published as Are You a Pollinator? – Interview with Skip Brand, CEO of Martini Media on Technorati. Niche Marketing for Greater Market Understanding Martini Media has been a pioneer in advertising to the wealthiest consumers across niche media. The company has a digital media platform for reaching American consumers with household incomes over $100,000, representing 25% […]

Email Marketing
Email + Social = Internet Marketing Success

As published in Social Media Today Email Marketing Is email marketing dead? I’ve written about this two years ago and it keeps coming back. Certainly, mumblings around the social media circuit like to evoke the sentiment and I expect we’ll here more about it at San Francisco’s ad:tech this week. I’m sure there’s a track […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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