Article first written for, and published as Mobile Marketing’s 3 Major Challenges – Interview with TRUSTe CEO, Chris Babel on Technorati. According to Chris Babel, CEO of TRUSTe, the mobile marketing industry faces three core challenges that until now, no one’s entirely solved. Speaking with Technorati at ad:tech San Francisco, we got first-hand insight into Chris’ take on each, […]
Month: April 2012
As published on SocialMediaToday.com Gamification Strategy I’ve written a lot before about gamification, admittedly, one of my favorite topics. A lot of people think the strategy is all about games for consumers, but the application goes deeper than that. Developed correctly, a gamification platform deployed internally across an organization can deliver exceptional performance results. At the […]
Twitter for Business Social marketing software company, GraphEffect introduced its new Twitter offerings at the ad:tech Conference in San Francisco this week. I met with James Borow, CEO of the company, whose focus two years ago was on enabling social marketing campaigns on the Facebook platform. GraphEffect’s latest release is a solution for brands to […]
Don’t be pixelated, too big, or too small. As a business marketer, these are the image sizes you need to be familiar with in using the new and improved Facebook timeline format. Bookmark, Digg, Del.icio.us, or print this off and tape it somewhere.
Article first written for, and published as Advertising That Gives Back (Literally) – Exclusive Interview with Ian Wolff, CEO of PlanetUp Ads on Technorati. Advertising Technology With all the excitement buzzing around town for ad:tech San Francisco, companies are eager to showcase their latest “2.0’s” and “never before” product releases. Admittedly, in talking to these companies, I’ve […]
Article first written for, and published as ad:tech San Francisco: Exclusive Interview with Marketfish CEO, Dave Scott on Technorati. Email Marketing Marketfish is an online market place for permission-based marketing files. Think eBay, for email marketing. Boasting a half a million records covering 80% of all Americans, the company is a goldmine for both B2B and B2C […]