Posted in May 2012

As Does the Museum Curator, So Does the Savvy Marketer – Interview with Pawan Deshpande, CEO of Curata

As Does the Museum Curator, So Does the Savvy Marketer – Interview with Pawan Deshpande, CEO of Curata

At this year’s White House Correspondent’s Dinner, President Obama made a remark to Arianna Huffington. He quipped, “I’d be remiss if I didn’t congratulate the Huffington Post on their Pulitzer Prize. You deserve it, Arianna. There’s no one else out there linking to the kinds of hard-hitting journalism that HuffPo is linking to every single … Continue reading »

Big Data for Beginners

Big Data for Beginners

As published on Social Media Today “The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data” – Edd Dumbill, O’Reilly Radar. That’s how the program chair for the O’Reilly Strata Conference explains the Big Data surge. But I had a friend … Continue reading »

3 Key Metrics That Matter in the New Subscription Economy

3 Key Metrics That Matter in the New Subscription Economy

As published in SocialMediaToday.  Zuora, a dominant player in cloud-based payments systems, presented at last week’s All About the Cloud Conference, hosted by the Software and Information Industry Association (SIIA). The company’s founder and CEO, Tien Tzuo, spoke about the dramatic shift in the way both consumers and companies are doing business. “Today,” Tien explained, “People would rather subscribe to products and services … Continue reading »

What’s Hot, What’s Not in Advertising – ad:tech Survey [Infographic]

What’s Hot, What’s Not in Advertising – ad:tech Survey [Infographic]

Lots of exciting trends and technologies were revealed at last month’s ad:tech conference in San Francisco. The conference included a total of seven keynotes and 35+ breakout sessions covering topics, including things like display advertising, mobile, social, video, media and more. The Local Corporation conducted a random sampling of 115 survey respondents to determine what was particularly hot … Continue reading »

Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter

Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter

Article first published as Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter on Technorati. Dlvr.it was host to last week’s Content Marketing Strategies Conference here in the San Francisco Bay Area. The conference placed emphasis on the evolving content consumption patterns of consumers, who today, more than ever, can choose what they read, watch, and share. … Continue reading »

The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge

The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge

Article first published as The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge on Technorati. Call centers have served as a primary medium for customer engagement long before social media and the proliferation of the web. They have long been a key channel in customer experience management (CEM), the practice of … Continue reading »

New Marketing for an Opt-In Culture – Interview with Simon Kelly, COO of Story WW

New Marketing for an Opt-In Culture – Interview with Simon Kelly, COO of Story WW

Article first published as New Marketing Approach to an Opt-In Culture – Interview with Simon Kelly, COO of Story WW on Technorati. Content Marketing Strategies I was introduced to Story Worldwide at the Content Marketing Strategies Conference, hosted by Dlvr.it. Story is the next generation media agency that applies storytelling techniques and pragmatic measurements to drive exceptional brand marketing and … Continue reading »