At this year’s White House Correspondent’s Dinner, President Obama made a remark to Arianna Huffington. He quipped, “I’d be remiss if I didn’t congratulate the Huffington Post on their Pulitzer Prize. You deserve it, Arianna. There’s no one else out there linking to the kinds of hard-hitting journalism that HuffPo is linking to every single … Continue reading »
As published on Social Media Today “The hot IT buzzword of 2012, big data has become viable as cost-effective approaches have emerged to tame the volume, velocity and variability of massive data” – Edd Dumbill, O’Reilly Radar. That’s how the program chair for the O’Reilly Strata Conference explains the Big Data surge. But I had a friend … Continue reading »
As published in SocialMediaToday. Zuora, a dominant player in cloud-based payments systems, presented at last week’s All About the Cloud Conference, hosted by the Software and Information Industry Association (SIIA). The company’s founder and CEO, Tien Tzuo, spoke about the dramatic shift in the way both consumers and companies are doing business. “Today,” Tien explained, “People would rather subscribe to products and services … Continue reading »
Article first published as The Cure for Writer’s Block – Interview with Gregg Freishtat, CEO of Scribit on Technorati. Inbound Marketing Today, more than ever, empowered consumers can choose what they read, watch, and share. The pace of U.S. life is fast, there’s an abundance of new media to entertain us, and we now have the technology … Continue reading »
![What’s Hot, What’s Not in Advertising – ad:tech Survey [Infographic]](http://socialmarketingfella.com/wp-content/uploads/2012/05/Internet-Advertising-Methods-160x120.jpg "What’s Hot, What’s Not in Advertising – ad:tech Survey [Infographic]")
Lots of exciting trends and technologies were revealed at last month’s ad:tech conference in San Francisco. The conference included a total of seven keynotes and 35+ breakout sessions covering topics, including things like display advertising, mobile, social, video, media and more. The Local Corporation conducted a random sampling of 115 survey respondents to determine what was particularly hot … Continue reading »
Article first published as Good Content Deserves Good Distribution – Interview with dlvr.it CEO, Bill Flitter on Technorati. Dlvr.it was host to last week’s Content Marketing Strategies Conference here in the San Francisco Bay Area. The conference placed emphasis on the evolving content consumption patterns of consumers, who today, more than ever, can choose what they read, watch, and share. … Continue reading »
Article first published as The “Who, What, How, and Why” of Customer Sentiment – Interview with Sid Banerjee, CEO of Clarabridge on Technorati. Call centers have served as a primary medium for customer engagement long before social media and the proliferation of the web. They have long been a key channel in customer experience management (CEM), the practice of … Continue reading »
Article first published as New Marketing Approach to an Opt-In Culture – Interview with Simon Kelly, COO of Story WW on Technorati. Content Marketing Strategies I was introduced to Story Worldwide at the Content Marketing Strategies Conference, hosted by Dlvr.it. Story is the next generation media agency that applies storytelling techniques and pragmatic measurements to drive exceptional brand marketing and … Continue reading »
Article first published as What a Flock of Seagulls and Next Gen Cloud Computing Have in Common: Interview with Barry Morris, CEO of NUODB on Technorati. When a flock of seagulls flies, no single bird is leading the way. They navigate collectively, and together share the journey. No bird is in charge of the other. … Continue reading »
Article first published as The Bull Market for Bands: Interview with TastemasterX CEO, Marc Ruxin on Technorati. TastemakerX is social gamification-element platform that allows users to build “stock” portfolios of personal musical tastes and trade, share, and comment on them. Okay, so that’s a lot of words, so allow me to lend along with them a more current … Continue reading »