Posted in July 2012

The Rebirth and Transformation of Cisco’s Marketing Strategy

The Rebirth and Transformation of Cisco’s Marketing Strategy

As written for and published on Technorati “Content Marketing is the Only Marketing Left.”- Seth Godin Seth’s claim can be substantiated by a Google search on “content marketing” (aka inbound marketing) that will yield you nearly one billion hits. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social … Continue reading »

Cisco’s 6 Rules to Building an Effective Content Marketing Team

Cisco’s 6 Rules to Building an Effective Content Marketing Team

As published in Business2Community I’ve long been an evangelist of content marketing (aka inbound marketing) as a critical and effective marketing strategy for SMBs in the new, social age. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find … Continue reading »

Your Myers-Briggs Personality and Social Media Behavior [Infographic]

Your Myers-Briggs Personality and Social Media Behavior [Infographic]

As published in Business2Community CPP, “The People Development People,” and publishers of the Myers-Briggs®  personality assessment, recently released an infographic based on their own original research about personality types and social media. The Myers-Briggs (MBTI®) personal inventory has helped millions of people around the world better understand themselves and how they interact with others.The program makes the … Continue reading »

5 Things to Look for in an Ideal Mobile Ad Network

5 Things to Look for in an Ideal Mobile Ad Network

As published on Social Media Today State of Mobile Advertising  Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software’s EVP, Mahi de Silva, issued the company’s State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key trends affecting the mobile Web worldwide. Each … Continue reading »

Digital Marketing Gets a Boost With Big Data

Digital Marketing Gets a Boost With Big Data

Article first published as Digital Marketing Gets a Boost With Big Data on Technorati. Co-authored by Dave Scott In case you haven’t heard, Big Data is now going mainstream, moving from the supercomputing environment to enterprise IT applications. For digital marketers and advertisers in particular, the benefits of bringing Big Data mainstream are unmistakable: They now have … Continue reading »

Camera Ready: Every Video is a Story

Camera Ready: Every Video is a Story

As published in Business2Community Video Production “Any video you make should “add value” to your other content. In other words, don’t just do a video version of an article you’ve written.” That’s how Camera Ready: How to Present Your Best Self and Ideas On Air or Online, a new multimedia eBook, begins. Author Manoush Zomorodi uses her … Continue reading »

10 Social Media Failures (and How to Avoid Them)

10 Social Media Failures (and How to Avoid Them)

As published on Social Media Today One of the things to expect to takeaway from a solid social media conference is the knowledge of what works in market practice. A good assemblance of industry talent almost always includes a sharing of what successful strategies brands, agencies and marketers do in social channels. With a speaker … Continue reading »