As written for and published on Technorati “Content Marketing is the Only Marketing Left.”- Seth Godin Seth’s claim can be substantiated by a Google search on “content marketing” (aka inbound marketing) that will yield you nearly one billion hits. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social … Continue reading »
Article first written for and published as The World’s First Customer Search Engine – Interview with Mintigo CEO, Jacob Shama on Technorati. The proliferation of social media and content marketing strategy has introduced a wealth of valuable data that has immense potential to improve sales campaigns. But marketers have a hard time getting to, and using this … Continue reading »
As published in Business2Community I’ve long been an evangelist of content marketing (aka inbound marketing) as a critical and effective marketing strategy for SMBs in the new, social age. Content marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find … Continue reading »
![Your Myers-Briggs Personality and Social Media Behavior [Infographic]](http://socialmarketingfella.com/wp-content/uploads/2012/07/MyersBriggsINTJINTP-160x120.jpg "Your Myers-Briggs Personality and Social Media Behavior [Infographic]")
As published in Business2Community CPP, “The People Development People,” and publishers of the Myers-Briggs® personality assessment, recently released an infographic based on their own original research about personality types and social media. The Myers-Briggs (MBTI®) personal inventory has helped millions of people around the world better understand themselves and how they interact with others.The program makes the … Continue reading »
![68% of Viewers Tweet to Keep the Shows They Love on Air [Infographic]](http://socialmarketingfella.com/wp-content/uploads/2012/07/twitter-tv-225-160x120.jpg "68% of Viewers Tweet to Keep the Shows They Love on Air [Infographic]")
Social media is the sliced bread of the tech world. and recent IPO’s and acquisitions point to continued industry growth in many different areas, including entertainment and marketing. According to a recent eMarketer study, social network ad revenue is estimated to climb to $5.59 billion in 2014, up from $3.63 billion today. But how big of … Continue reading »
As published on Social Media Today State of Mobile Advertising Speaking at the Mobile and Web Developers Conference in San Francisco last week, Opera Software’s EVP, Mahi de Silva, issued the company’s State of the Mobile Web assessment. As part of their industry insight series, Opera conducts the definitive analysis of the key trends affecting the mobile Web worldwide. Each … Continue reading »
Article first published as Digital Marketing Gets a Boost With Big Data on Technorati. Co-authored by Dave Scott In case you haven’t heard, Big Data is now going mainstream, moving from the supercomputing environment to enterprise IT applications. For digital marketers and advertisers in particular, the benefits of bringing Big Data mainstream are unmistakable: They now have … Continue reading »
As published in Business2Community Video Production “Any video you make should “add value” to your other content. In other words, don’t just do a video version of an article you’ve written.” That’s how Camera Ready: How to Present Your Best Self and Ideas On Air or Online, a new multimedia eBook, begins. Author Manoush Zomorodi uses her … Continue reading »
Article first published as 6 Must-Have Capabilities for Any Good Enterprise Social Media Management Solution on Technorati. In late 2011, Ashton Kutcher (the actor and first celebrity to hit 1 million followers on Twitter), walked past a television and saw that the longtime coach of the football team from Penn State University had been fired. As an alumnus of a … Continue reading »
As published on Social Media Today One of the things to expect to takeaway from a solid social media conference is the knowledge of what works in market practice. A good assemblance of industry talent almost always includes a sharing of what successful strategies brands, agencies and marketers do in social channels. With a speaker … Continue reading »