Social Marketing Fella

Month: August 2012

Emerging Technology
Blow Out the Candles: The “GIF” Turns 25

GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turned 25 years old recently, and the “grown up” GIF is enjoying a resurgence of popularity. The GIF’s new notoriety is partly the result of faster computers and improved bandwidth, paired with popularity […]

Content Marketing
Content Marketing Made Easier – Interview with Michael J. Fern, CEO of Intigi

Article written for and published as Content Marketing Made Easier – Interview with Michael J. Fern, CEO of Intigi on Technorati. The practice of content marketing (aka inbound marketing) is about consistently generating compelling, value-add content to your audience. I’ve done a lot of writing about it, and Google considers me a bit of an authority on […]

Email Marketing
steve-jobs-mountain-lion-gif
5 Cool Ways to Use the Modern GIF

As published on Business2Community GIFs. I was using them a lot in ’06 on my MySpace, but hadn’t thought about it much since. As it turns out, the image format turns 25 year old right about now, and the “grown up” GIF is enjoying a resurgence of popularity. The medium’s new notoriety is partly the […]

Inbound Marketing
What is inbound marketing san francisco tag cloud
Inbound Marketing and Why It Works

What Is Inbound Marketing, Anyway? Inbound marketing is the practice of online marketing that deliberately uses a combination of search engine optimization (SEO), various social media channels, and blogging to publish content that people will seek-out, find and engage with.  The concept of Inbound marketing was first introduced to me by HubSpot, and from their founders’ […]

Social Media for Business
woobox-pin-twit
2 New Ways to Keep Your Facebook Peeps On-Page and Engaged via Woobox

As written for Social Media Today Facebook Page vs. Website? Within the social ether, web forums, and industry conference circuits there are lots conversations and articles assessing the effectiveness of Facebook brand pages in an overall marketing strategy. And questions like, “Should a company use a Facebook fan page instead of a website?” generate a […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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