A recent Rasmussen Report surveying likely voters in both June and July of 2012 found that the economy is the number one issue of concern in the current election. But regardless of political affiliation, bargain shopping is proving popular with everyone. Sense Networks, the original Big Data mobile location company, today announced the results of … Continue reading »
Posted in September 2012 …
Driving Kids to Succeed through Gamification
As written for Business2Community Last week’s TechCrunch Disrupt conference profiled a lot of new and exciting technologies. Most impressive to me, however, are new ideas that meld real-life challenges with technological solutions. Munzee is a company doing just that. Beyond the Virtual, into Reality Taking gaming beyond the realm of the virtual, and making use of real-world … Continue reading »
5 New Ways to Target Facebookers with the Contact Info You Already Have
We recently learned how Facebook advertisers will soon have the ability to target advertisements based on the email addresses and phone numbers they already have. Inside Facebook first announced the news and it’s since then been confirmed; the relationship between Facebook users and a business’ customer base will be bridged. While full details on how this feature will … Continue reading »
Human-Influenced Search – Interview with Blekko CTO, Greg Lindahl
As published on Technorati Human Touch Data Years ago the federal government launched a project where they had millions of documents that needed to be assessed and then declassified. It was much too large a job for human curation, so a method needed to be designed and implemented that would assure one hundred percent accuracy … Continue reading »
Saya What? The Underserved 3.8 billion User Emerging Economy Mobile Market
As published on Technorati There are around 5.3 billion mobile subscribers across the world, meaning 77% of the world’s population uses a phone. Around 3.8 billion of these mobile users live in emerging economies. Mobile solution provider, and TechCrunch Disrupt start-up Saya (pronounced, Say-yah), wants to be part of that market—the unsaturated part. The company’s solution targets the most … Continue reading »
Real-Time Social Fan Data–Here at Last?
A company well known for delivering an easy-to-use, self-service social marketing platform enabling marketers to create campaigns on Facebook and Twitter in minutes, now promises to deliver social data just as quickly. Social marketing software company, OfferPop announced its new Integrated Social Marketing (ISM) platform that, for the first time, allows marketers to unlock real-time, actionable … Continue reading »
The StudyHall Social Network–No Teachers Allowed
As written for Business2Community Succeeding as a student takes time, patience and most of all; dedication. For me, as for many others, studying was a pretty exhausting and dry process. While I loved the course I was studying (economics) and many of the topics were interesting and inspiring, at the end of the day, I … Continue reading »
So You Want to Be a Rock and Roll Star? reKiosk’s Social, Self-Publishing Solution
As published on Social Media Today The 1967 Byrds classic song, “So You Want to Be a Rock and Roll Star” includes a memorable verse: “Sell your soul to the company/Who are waiting there to sell plastic ware.” And that’s the way it was for so many artists for so long. With digital, Apple, adaptivity, … Continue reading »
Big Data without the Big Wait: An interview with Marius Moscovici, CEO of Metric Insights
Article first published as Big Data without the Big Wait: An interview with Marius Moscovici, CEO of Metric Insights on Technorati. Co-authored by Lillian Pierson “Data plus context equals insight,” that’s the mantra of business intelligence (BI) solution, Metric Insights. The company provides a self-service, collaboration-focused business intelligence platform that delivers insight from the combination … Continue reading »
Women vs Men: Social’s Not for Sissies, No Matter What John Tesh Says
As written for Social Media Today “Women love social media.” That’s how it was explained to me by a female friend and marketing manager. “It gives a whole new meaning to the term ‘social butterfly,’” she continued. She’s right, of course; we’ve seen lots of studies on this, and they just keep coming. The UK’s … Continue reading »