Social Marketing Fella

Month: September 2012

Driving Kids to Succeed through Gamification

As written for Business2Community Last week’s TechCrunch Disrupt conference profiled a lot of new and exciting technologies. Most impressive to me, however, are new ideas that meld real-life challenges with technological solutions. Munzee is a company doing just that. Beyond the Virtual, into Reality Taking gaming beyond the realm of the virtual, and making use of real-world […]

Social Media Tools
5 New Ways to Target Facebookers with the Contact Info You Already Have

We recently learned how Facebook advertisers will soon have the ability to target advertisements based on the email addresses and phone numbers they already have. Inside Facebook first announced the news and it’s since then been confirmed; the relationship between Facebook users and a business’ customer base will be bridged. While full details on how this feature will […]

Mobile Trends & Tech
Saya What? The Underserved 3.8 billion User Emerging Economy Mobile Market

As published on Technorati There are around 5.3 billion mobile subscribers across the world, meaning 77% of the world’s population uses a phone. Around 3.8 billion of these mobile users live in emerging economies. Mobile solution provider, and TechCrunch Disrupt start-up Saya (pronounced, Say-yah), wants to be part of that market—the unsaturated part. The company’s solution targets the most […]

Social Media Tools
Real-Time Social Fan Data–Here at Last?

A company well known for delivering an easy-to-use, self-service social marketing platform enabling marketers to create campaigns on Facebook and Twitter in minutes, now promises to deliver social data just as quickly. Social marketing software company, OfferPop announced its new Integrated Social Marketing (ISM) platform that, for the first time, allows marketers to unlock real-time, actionable […]

Social Media Tools
The StudyHall Social Network–No Teachers Allowed

As written for Business2Community Succeeding as a student takes time, patience and most of all; dedication. For me, as for many others, studying was a pretty exhausting and dry process. While I loved the course I was studying (economics) and many of the topics were interesting and inspiring, at the end of the day, I […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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