As written for and published on Technorati As Easy as Changing a Radio Station In 1988 I got my first car, an eight year old Chevy Citation. Powder blue. It used to be that I had six buttons from the cassette deck that let me change from one radio station to another. Journey’s “Open Arms,” on […]
Month: October 2012
Using Social to Prove a Point with an Ornery Industrial Typewriter
As written for Social Media Today Using Social to Prove a Point Cellairis makes what seems like the world’s strongest iphone screens. How strong are these things? So strong that merely tossing ’em off the roof of a building simply wouldn’t be enough. Nay. So these guys locked themselves into a room, racked their collective brain power, […]
AVG’s 8 Tips On Properly Managing Our “Social” Social Lives
As written for Business2Community Listen Up Kids! AVG Technologies released the findings of its latest research, “Digital Baggage,” the sixth stage of its “Digital Diaries” series. The survey found that a sizeable chunk of young adults aged 18-25 years old are using social networks to broadcast personal and work-related information that could potentially threaten their young careers. While most of us turn […]
Study: Pentaho Delivers Big Data Integration, Analytics (No Data Scientist Required)
As written for Technorati Business Intelligence for Broad Audiences Big Data is exploding right now, but its complexity and size can make it challenging to harness all of what this information can offer. Pentaho Business Analytics is a data integration and business analytics platform that brings together IT and business users to easily access, integrate, visualize […]
Amazon and Enterprise Social – Funny Binder Reviews Can Be Good Business
As written for Social Media Today and Business2Community A funny thing about virality is it’s hard to anticipate. As journalists, we’re spot on if we can merely capture a trend and spread it further when it’s happening. As social media marketers, we’re even more powerful when we can recognize the potential for one and ignite it, […]
An ExactTarget Case Study: Volvo’s Integrated CRM and Email Marketing Success
As written for Technorati It’s not uncommon to hear the argument, “B2B sales are done in person.” That same sentiment is often paired with “social is for B2C,” or “email is B2C.” But, at this week’s Connections 2012 Conference in Indiana, another story is being told by an unlikely source: Volvo Construction Equipment. I’m talking excavators, pipelayers, and […]
Between the Laces: Brooks Sports’ Massive Social Growth
As written for SocialMediaToday A subsidiary of Berkshire Hathaway Inc. Brooks Sports is a market-driven company with a specialty dealer channel strategy focused entirely on meeting runners’ specific needs. Founded in 1914, the company has a long history of innovation in the athletic space, but no real history of marketing technology leadership. That’s all begun to change. […]
5 Things Michael J. Fox Can Teach Us About Business, Happiness and Life
It took Michael J. Fox eight years to publicly reveal he had Parkinson’s disease back in 1998. He was starring in his second hit TV show and it was no longer something he could conceal. For years he struggled to accept his condition, rarely gave interviews, and deliberately remained out of the public limelight. Thanks to determination, […]