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Content Marketing Inbound Marketing

Content Marketing Can Get You Pregnant

As written for SocialMediaToday As an inbound marketer, I often write and share about what it means to capture, write, and publish stories. Done  correctly, story telling transforms content from marketing to sharing, and merely informing to fascinating. Some of my most successful stories, like the Pinterest Pin That Launched a Company, recount a chain of events that […]

Internet Marketing Strategy Startups Tech Conferences

Local Business Social Savior? Social Media Expertise Meets Daily Deals

As written for Business2Community I had the pleasure of being at the Social Media Strategies Summit last week in San Francisco. The guys at GSMI do conferences well–they balance theory with case studies and practical training. One such training session entitled “Facebook Advertising Best Practices,” was led by the co-founder of local start up with a whole lot of […]

Mobile Trends & Tech

Measuring the World’s Happiness Through Mobile Achievement (Infographic)

As written for Business2Community When it comes to goals and achievement, we humans work in a particular way. We set a goal for ourselves, and when we reach it, dopamine is released and we experience feelings of happiness. Given this, would it be possible to collect happiness data from millions of mobile users? Mobile rewards company Kiip thinks […]

Big Data Business Intelligence Technology Leader Interview

Making Data Cool: An Interview with Geoff Domoracki, CEO of DataWeek

Originally published on Technorati Anybody who’s anybody in and around the technology industry in Chicago knows aboutTechWeek. The mid-summer, week-long extravaganza has become a model of infusing visibility and notoriety to Chicago’s technology scene. Organizers of that event have created a new model: conferences that are more immersive, built around a sequence of “curriculum,” and […]