Content Marketing Technology News

The Social Pancake – IHOP Embraces Content Marketing

I remember eating the massive chocolate chip cookie pancake at the International House of Pancakes (before they got cool and changed their name to IHOP). As a child, that would be some sort of reward for academic performance, or another birthday. But back then we didn’t snap pictures of me eating one of IHOP’s monstrosities, […]

Infographic Mobile Trends & Tech

Black Friday: By the Numbers [Interactive Infographic]

As published on Social Media Today and Business2Community The 2012 results are in, and Black Friday meant large volumes of transactions for U.S. retailers. With the proliferation of mobile computing, much of this volume occurs in the eCommerce space. Our interactive infographic captures this year’s trends and developments.

Social Media Tools

4 Powerful Reasons to Storyboard Your Business Ideas

As published on Social Media Today Storyboarding for Business There’s a reason why advertisers use storyboards to sell their ad concepts: it illustrates a concept and delivers a story to the client. Many business owners don’t realize that the storyboard is also a business and management tool that can be used to convey messages to employees, […]

Emerging Technology Mobile Trends & Tech

Sustainability “Green” Mobile–Such a Thing as GreenMo?

As published on Social Media Today Sustainability “Green” Mobile Movement? This year has been full of great conferences featuring new technologies in the mobile application space. The convergence of Social, Local, and Mobile (SoLoMo) into a unified approach and integrated technology has been called “the proverbial Holy Grail of marketing” by some analysts. Next month in San Francisco, in […]

Technology Leader Interview

3 Rules of Content Translation–Interview with Rob Vandenberg, CEO of Lingotek

The world is not made up of English-speaking people although many can speak or understand a few basic English words like greetings and common conversation words. However, those who are not fluent in English would rather not struggle with a foreign language. This means that to maximize your website or online business, you need to […]

Business Reputation Marketing Strategy Social Media for Business Technology Leader Interview

SocialCode’s 6 Ways to Reward Your Brand’s Social Influencers

As published on Social Media Today Finding Your Social Influencers SocialCode, a leading social marketing solutions provider, earlier this month announced the release of two new features that help brands reach the most influential Facebook users, or “viral brand accelerants.” By observing the behavior of millions of consumers across thousandsof Facebook pages, the company is able […]

Social Media Trends Technology News Video Marketing & Technology

Luxury Auto Brands are Driving Digital Adoption

As written for Business2Community Martini Media released an infographic that explores how luxury auto brands are driving digital adoption. Martini is a leading digital media and content platform for engaging affluent online users. The study, led by well-known researcher Michele Madansky, uncovered these highlights: This year, 94% more auto brands are utilizing digital video than last year Luxury auto marketers devote 28% of their budgets […]