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Why 35 Million Mexicans Are Gettin’ #Social

Global Forecast: 2.55 Billion Social People In June 2013, eMarketer released its “Worldwide Social Network Users: 2013 Forecast and Comparative Estimates” report, revealing one in four people worldwide will use social networks in 2013. The number of social network users around the world will rise from 1.47 billion in 2012 to 1.73 billion this year, […]

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People Use Your Product More When Your UI Is Influenced by Facebook

How do you make a human resources app people are willing to use? Note, I said, “willing”, not “eager”. Eager doesn’t matter, high adoption levels across and organization does. That’s what Replicon set out to do. The company, a leader in cloud-based time tracking applications, knows a bit about usability. “We did a survey and when companies […]

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Is Growth Hacking a Trend or Here to Stay?

Is growth hacking simply a trendy buzz word or is there more to it? Just how does the job description for a growth hacker differ from a “regular” marketer? Or is this actually a fancy way to describe a marketing professional? Let’s take a look at the growth hacking phenomenon and how it will revolutionize […]

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Social Media Today Study: How Social Is Global Enterprise?

Today in Atlanta, Social Media Today (SMT) announced its Socially Enabled Enterprise Oracle Study. SMT’s research, done in partnership with Oracle and Leader Networks, was commissioned to explore the changing role of the IT and marketing with the impact of social business in large organizations. The idea of a “socially enabled enterprise” is one where a set of collaborative processes […]

Marketing Strategy Social Media for Business

3 Types of Effective Facebook Contests

Guest post provided by Amy Clear More than 82 percent of page administrators say that running Facebook contests helped them achieve their goals. Social media promotions are great ways to widen your fan base, increase brand loyalty, and collect customer data. Read on to discover the most effective types of Facebook contests. Run a Simple […]

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Survey: Folks in Georgia Less Likely to Be Embarrassed by Bad #Selfies

As published on Business2Community Ah, the “Selfie.” What the Urban Dictionary defines as, “pictures taken of oneself while holding the camera at arms length…usually carried out by girls 12-21.” Oh, but if it were only them; the application is broader. It’s become the leading way to eliminate all that awkwardness and dissatisfaction of traditional two-person […]

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Tan, Tweet, Repeat – Engage Mexico’s Social Media Training

As written for Technorati Hands-On Social Media Training…With a Piña Colada So the July 4th celebrations are over if you’re in the States. It’s back to “the grind.” The paperwork is still there, and, oh yeah, your boss needs you to figure out this whole “social media” thing and how to do it like the […]

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Content Marketing Just Got Easier with ContentGems’ Hootsuite Integration

As written for Technorati  One of the first tools I was exposed to early on in my content marketing career was a tool called Intigi. It cut hours of web navigating off my weekly schedule, and gave clarity and focus to my curated content activities. In fact, the only thing unclear about the tool, was how […]