![5 Tips for Twitter Advertising to Your Mobile Audience [SlideShare]](http://socialmarketingfella.com/wp-content/uploads/2013/05/AdTips-160x120.jpg "5 Tips for Twitter Advertising to Your Mobile Audience [SlideShare]")
Social Media Advertising As mobile technology grows, a big opportunity arises for brands, mobile ads on Twitter are an intrinsic part of the user experience. According to Twitter, sixty percent of their 200 million active users log in via a mobile device at a rate of at least once per month. So the company sought to better understand the behavior of … Continue reading »
As written for SocialMediaToday A funny thing happened when we got our first smartphone and data plan only to embark on an entirely new digital relationship. And some of us forgot, even just a bit, about real life. Social Networking in Real Life If 2012 was the year social networking went mobile, then we may well … Continue reading »
Originally published to Business2Community Though some think it grossly overused to over-share about our lives, engaging in social media can be beneficial, and sometimes even save a life. Below is a story about a dog, whose life was spared as a result of a nondescript posting on Facebook. After a trip to the grocery store, Kyle Bowser of Barnstable, Mass. … Continue reading »
Originally published to Business2Community In an effort to build customer engagement, commercial airlines have embraced social media — Twitter accounts, Facebook pages, and check-in locations for location-based mobile apps. Airlines like Southwest Air make a strong point to personalize audience experiences in ways like: Social media duties as part of job responsibility. Seeking out and sharing real customer experiences. Using local station … Continue reading »
As written for SocialMediaToday This was my second year at last week’s Social Media and Web Analytics (SMWA) Summit in San Francisco. Hosted by the UK’s Innovation Enterprise Group, an organization built around an entire curriculum of industry knowledge events, the social series, in particular, is designed to improve the science of social media measurement. I continue to be … Continue reading »
As written for Technorati Everyone wants a piece of the mobile pie, but display ads and banners aren’t working; e-mail contact with consumers is archaic and attention spans are short. One of the few industries getting it right in the mobile space is gaming: an industry often overlooked or marginalized by the business world. According to a report compiled by … Continue reading »
As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. … Continue reading »
As published on SocialMediaToday Like to knit? You’re not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond being just fun and vocational, to life-changing, problem-solving, and entirely supportive. Divorce360 offers a private community for those contemplating, going through, or … Continue reading »
As written for Technorati San Francisco is a hotbed of innovation. It’s the kind of place where last week’s ad:tech interactive advertising conference and this week’s Gamification Summit can meld into an entirely new and effective product. Value-exchange advertising is one of those, new methods. Value-Exchange Advertising Display advertising, especially on mobile platforms, doesn’t work for users. As the technology industry … Continue reading »
As published on Technorati The Art of Storytelling “Paradise, where virtue is rewarded, where neither evil nor death exist, is the eternal dream of man.” Thus begins the chronographic story Medieval Heaven, by NARR8. The Russian-native company (pronounced “narˌāt”), with offices recently launched here in the U.S., offers a fresh approach to mobile apps and content, … Continue reading »