Posted in January 2013

The Social Reach of Super Bowl Brands [Infographic]

The Social Reach of Super Bowl Brands [Infographic]

If the top brands buying ads for this year’s Super Bowl went head-to-head in a Social Bowl, who would win? SHIFT, a collaborative platform for digital marketers, took a closer look to find which brand is the overall champion of social media. Their recent infographic identifies the top brands across tech, beverage, food, and automotive. Each … Continue reading »

What a Community Manager Does [Infographic]

What a Community Manager Does [Infographic]

January 28th is Community Manager Appreciation Day. Yes, there is such a thing. The idea was kicked-off back in 2010 by web authority, Jeremiah Owyang, and now takes place every 4th Monday of January. The ostensible point to recognize the “behind-the-scenes” influence of online community managers around the world who use content and social media to maintain brands and engage customers. In … Continue reading »

6 Tools to Improve Your Inbound Marketing Efforts

6 Tools to Improve Your Inbound Marketing Efforts

Guest Post by Erica Moss Inbound marketing is a specific type of strategy, aimed at positioning your brand, product or service in a way that makes it easy for potential customers to find you. Through the techniques described in What Is Inbound Marketing and Why It Works, you’ve learned how to employ various strategies to put … Continue reading »