Social Marketing Fella

Month: February 2013

Mobile Trends & Tech
Overcoming 7 Enterprise Mobility Challenges in Today’s BYOD World

Article first published as Overcoming 7 Enterprise Mobility Challenges in Today’s BYOD World on Technorati. According to the iPass Q1 2012 Global Mobile Workforce Report, the average worker is now carrying around an average of 3.5 mobile devices. Laptops, tablets, smartphones, feature phone and all the hybrids of them. We bring these into our work with us, where we […]

Case Study
Study Shows Mobile Payments Popular for Innovation, Convenience, Speed

Mastercard, in partnership with Prime Research, just its Mobile Payments Social Media Study tracking 85,000 related social media comments across Twitter, Facebook, Online Blogs and Forums from around the world. Two prominent themes emerged from the research: A high volume of conversation and consumer interest in adopting mobile payments, and Confusion over the array of options available today as barriers to entry. About […]

Case Study
ChaCha: The Answer to Your Burning Questions

As written for Social Media Today One needn’t look further than last month’s announcement from LinkedIn to learn the business of Q&A search isn’t an easy one. The company pulled the plug on LinkedIn Answers, its Quora-like Q&A service, on Jan. 31. Speaking of which, just Just Quora-search “Things Contributing to the Decline in Quora” to figure out the story […]

Book Review
The 7 Essentials to Content Marketing

 Free eBook “Content is the currency of social.” – Scott Monty, Ford Motor Company (at Dreamforce Conference 2012) Originally posted to Social Media Today. In what was one of the most socially-spirited Dreamforce conferences ever, Scott Monty’s statement last week was one of the most universally resounding. This, because the shift we’re seeing today is all […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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