Month: April 2013

Advertising
Next Phase of Mobile Games – Interview with Tapjoy SVP, Chris Akhavan

As written for Technorati Everyone wants a piece of the mobile pie, but display ads and banners aren’t working; e-mail contact with consumers is archaic and attention spans are short. One of the few industries getting it right in the mobile space is gaming: an industry often overlooked or marginalized by the business world. According to a report compiled by […]

Business Reputation
Demystifying the Art of Building Your Twitter Brand

As written for SocialMediaToday Your Personal Brand Run a search for “building your brand” and every major publication has some staff or contributing author delivering a recent article on the subject. In today’s economic environment, jobs, titles, and skills are all evolving. Scientists work with data as much as they work with particles and molecules. […]

Infographic
12 Strange & Unique Social Networks You’ve Never Heard Of (Infographic)

As published on SocialMediaToday Like to knit? You’re not alone. Ravelry offers a bustling commuity for yarn and thread crafters. Red Karaoke is the place to join 2 million other passionate amateur singers. Other niche social networks go beyond being just fun and vocational, to life-changing, problem-solving, and entirely supportive. Divorce360 offers a private community for those contemplating, going through, or […]

Advertising
Value-exchange Advertising – Interview with SponsorPay

San Francisco is a hotbed of innovation. It’s the kind of place where last week’s ad:tech interactive advertising conference and this week’s Gamification Summit can meld into an entirely new and effective product. Value-exchange advertising is one of those, new methods. Value-Exchange Advertising Display advertising, especially on mobile platforms, doesn’t work for users. As the technology industry rapidly changes and content […]

Mobile Trends & Tech
Storytelling: What Alice in Wonderland and Great Mobile Apps Have in Common

  The Art of Storytelling“ Paradise, where virtue is rewarded, where neither evil nor death exist, is the eternal dream of man.” Thus begins the chronographic story Medieval Heaven, by NARR8. The Russian-native company (pronounced “narˌāt”), with offices recently launched here in the U.S., offers a fresh approach to mobile apps and content, delivering an array […]

Mobile Trends & Tech
All Smooth, No Friction at VentureBeat’s Mobile Summit

As published on Technorati Mobile Apps and Great MindsA year ago PandoDaily writer Paul Carr, gave lodging mobile app Hotel Tonight a less-than-stellar review. “It doesn’t matter how slick your app is, disrupting an industry as complicated as the hospitality business involves building a huge number of real-world relationships,” Carr reported at the time. Hotels that […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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