Month: September 2013

Case Study
People Use Your Product More When Your UI Is Influenced by Facebook

How do you make a human resources app people are willing to use? Note, I said, “willing”, not “eager”. Eager doesn’t matter, high adoption levels across and organization does. That’s what Replicon set out to do. The company, a leader in cloud-based time tracking applications, knows a bit about usability. “We did a survey and when companies […]

Growth Hacking
Is Growth Hacking a Trend or Here to Stay?

Is growth hacking simply a trendy buzz word or is there more to it? Just how does the job description for a growth hacker differ from a “regular” marketer? Or is this actually a fancy way to describe a marketing professional? Let’s take a look at the growth hacking phenomenon and how it will revolutionize […]

Case Study
Social Media Today Study: How Social Is Global Enterprise?

Today in Atlanta, Social Media Today (SMT) announced its Socially Enabled Enterprise Oracle Study. SMT’s research, done in partnership with Oracle and Leader Networks, was commissioned to explore the changing role of the IT and marketing with the impact of social business in large organizations. The idea of a “socially enabled enterprise” is one where a set of collaborative processes […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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