Month: June 2014

Case Study
B2B Inbound Marketing Study: Cloud Company Sees 76% Increase in Conversions

Inbound marketing Cloud security provider FortyCloud‘s online marketing strategy relies on inbound marketing to generate traffic by writing detailed articles on relevant security topics. The company uses an assortment of valuable content to drive visitor engagement, lead capture, and conversion. They use a combination of standard, and premium content (requiring contact information input), but sought to increase conversion and […]

Big Data
Why the $24 Billion SMB Cloud Market Is So Red Hot

To raise its market share, Microsoft is making an exchange offer to small and medium businesses (SMBs) to give away their hardware in return for a cloud setup. The Economic Times reports a new three-month program exclusively launched for the India market. There, Microsoft is targeting organizations with fewer than 250 personal computers, offering them […]

Business Reputation
SMB Study: Colorado Springs Best Place to Do Business (and Not Just for the Grass)

Running a small business Small business owner challenges are not equal from state to state. Business processes around licensing, hiring laws, insurance, and taxes run the gamut from state to state. San Francisco start-up, Thumbtack.com knows a bit about this. The company matches consumer projects and requests, with local professionals eager to bid on them. In partnership with the Ewing […]

Everything Else
Silicon Valley’s #SoLoMo Is Much Mo’ Than an HBO Jab

As published to Technorati  Social local mobile Poor SoLoMo…. “We’re Mo-Lo-So, bro,” is a facetious line from the new, hit HBO series, Silicon Valley, poking fun at the misunderstood acronym. Such high hopes in it’s infancy, SoLoMo become the thing of jokes and confusion, years later. Here’s what happened. SoLoMo: Early years The acronym, coined […]

Case Study
Gamification Yields 560% ROI at 30,000 Feet

My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Air Canada gamifies the passenger experience Air Canada is one of the top 20 airlines globally, and the […]

Case Study
Study: Rise in HD #Mobile Makes Video Streaming a Critical Marketing Tool

Video marketing Wowza Media Systems,  provider of Simply Powerful Streaming™ software, released findings from an independent  survey, which reveals consumer and business preferences and expectations for video streaming.  According to the Wowza survey, conducted at the NAB Show 2014 in Las Vegas, 68 percent of respondents use 4 or more devices a day and expect access to high-quality […]

Case Study
Canine Inequality in Social Media [Infographic]

Our social pets New data from Kloff, the top app for pet photo-sharing, reveals the latest trends in pet-related social media activity on a global scale. “It’s not just about taking a photo of a pet. It’s about branding your pet’s unique personality through the photo,” explains Jane Chung, Co-founder of Klooff. She continues, “Is your cat […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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