Social Marketing Fella

Month: July 2014

IPG explores the Effectiveness of Native Ads

Native Advertising’s Effectiveness IPG Labs loves making experiments. The NYC and SF-based team of marketers, engineers, and just plain curious types is committed to “find new ways to solve problems by applying the latest technology to marketing challenges through custom-tailored, client-led experiments.” In a 2013 study, the company, in cooperation with in-feed advertiser, Sharethrough, completed the […]

Emerging Technology
The ‘Internet of things’ (#IoT) Is Where Instruction Manuals Go to Die

Mobile technology, the Internet of things (IoT) and the new smart home Mobile is driving the digital world home–literally. From Audi’s fully integrated cars and tablets unveiled at CES earlier this year, to new innovations for homes controlled by mobile devices, “digital lifestyle” is trending. In this emerging Internet of Things (IoT) world, the Internet acts […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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