Native Advertising’s Effectiveness IPG Labs loves making experiments. The NYC and SF-based team of marketers, engineers, and just plain curious types is committed to “find new ways to solve problems by applying the latest technology to marketing challenges through custom-tailored, client-led experiments.” In a 2013 study, the company, in cooperation with in-feed advertiser, Sharethrough, completed the […]
Year: 2014
The ‘Internet of things’ (#IoT) Is Where Instruction Manuals Go to Die
Mobile technology, the Internet of things (IoT) and the new smart home Mobile is driving the digital world home–literally. From Audi’s fully integrated cars and tablets unveiled at CES earlier this year, to new innovations for homes controlled by mobile devices, “digital lifestyle” is trending. In this emerging Internet of Things (IoT) world, the Internet acts […]
B2B Inbound Marketing Study: Cloud Company Sees 76% Increase in Conversions
Inbound marketing Cloud security provider FortyCloud‘s online marketing strategy relies on inbound marketing to generate traffic by writing detailed articles on relevant security topics. The company uses an assortment of valuable content to drive visitor engagement, lead capture, and conversion. They use a combination of standard, and premium content (requiring contact information input), but sought to increase conversion and […]
Why the $24 Billion SMB Cloud Market Is So Red Hot
To raise its market share, Microsoft is making an exchange offer to small and medium businesses (SMBs) to give away their hardware in return for a cloud setup. The Economic Times reports a new three-month program exclusively launched for the India market. There, Microsoft is targeting organizations with fewer than 250 personal computers, offering them […]
SMB Study: Colorado Springs Best Place to Do Business (and Not Just for the Grass)
Running a small business Small business owner challenges are not equal from state to state. Business processes around licensing, hiring laws, insurance, and taxes run the gamut from state to state. San Francisco start-up, Thumbtack.com knows a bit about this. The company matches consumer projects and requests, with local professionals eager to bid on them. In partnership with the Ewing […]
Silicon Valley’s #SoLoMo Is Much Mo’ Than an HBO Jab
As published to Technorati Social local mobile Poor SoLoMo…. “We’re Mo-Lo-So, bro,” is a facetious line from the new, hit HBO series, Silicon Valley, poking fun at the misunderstood acronym. Such high hopes in it’s infancy, SoLoMo become the thing of jokes and confusion, years later. Here’s what happened. SoLoMo: Early years The acronym, coined […]
Gamification Yields 560% ROI at 30,000 Feet
My favorite industry conference is the Gamification Summit in San Francisco. Beyond the stellar food, are even more exceptional case studies. Today’s marketers are data-driven, and #gsummit delivers the kind of metrics we all want to see. Air Canada gamifies the passenger experience Air Canada is one of the top 20 airlines globally, and the […]
Study: Rise in HD #Mobile Makes Video Streaming a Critical Marketing Tool
Video marketing Wowza Media Systems, provider of Simply Powerful Streaming™ software, released findings from an independent survey, which reveals consumer and business preferences and expectations for video streaming. According to the Wowza survey, conducted at the NAB Show 2014 in Las Vegas, 68 percent of respondents use 4 or more devices a day and expect access to high-quality […]