Case Study Infographic Social Media Marketing

Canine Inequality in Social Media [Infographic]

Our social pets New data from Kloff, the top app for pet photo-sharing, reveals the latest trends in pet-related social media activity on a global scale. “It’s not just about taking a photo of a pet. It’s about branding your pet’s unique personality through the photo,” explains Jane Chung, Co-founder of Klooff. She continues, “Is your cat […]

Case Study Content Marketing Pinterest Social Media Marketing

Case Study: Pinterest Marketing Drives Consistent Increase in Website Traffic

Pinterest marketing For more than a decade, the brand’s CRM team had been adding value for customers and driving sales for its family of brands by providing high quality content online. After gaining a critical mass of followers on Pinterest, the brand began seeing flat to negative traffic. Ahalogy optimized the client’s Pinterest page by […]

Infographic

Crowdfunding: Nonprofit’s Newest, Sharpest Financial Weapon [Infographic]

While the boon of crowdfunding has become a valuable financial leveling tool for entrepreneurs and startups, it’s been noticeably valuable for nonprofits, as well. As many of popular business crowdfunding sites like Kickstarter and indiegogo, also allow individuals to solicit donations for charities, there’s an entirely nonprofit-focused suite of players in the social finance marketplace. Sites […]

Business Reputation Case Study Infographic Social Analytics Social Data

Case Study: ‘Pay After It Works’ Social Influencer Program Yields 300% ROI

Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy. And social media has compounded its reach and effectiveness. Powerful statistics like this leave little debate about the power of the social word: 60% of millennials rate products and services online, […]

Business Blogging Cloud Technology Emerging Technology

How to Get Free Press: Be Social and Follow Through

So often have Twitter or email exchanges with brands or bloggers who offer a different perspective on our Technorati product reviews or feature pieces. Most of the time if I find they’re serious about an idea or product, I invite them to submit an op-ed article about it. And most of the time they accept […]

Gamification

Why 70% of Forbes Global 2000 Orgs Are Building Gamification Apps

Written by Geoff Simon for Technorati  Gamification: The art of incentivised engagement Gartner predicts that by the end of 2014, over 70% of Global 2000 organizations will have at least one ‘gamified’ application. To put this in perspective, during 2012 only about 20% of Global 2000 companies deployed a gamified application. That’s a pretty quick turnaround for […]