Guest Post Latest Shared Economy Social Media Marketing

Trading with Trust: Social Media and the Sharing Economy

By Lewis Fein If you seek the social activity that best fits the power of social media, look to the past so you may see the future: Look to the timeless practice of bartering, or the rise of the “Sharing Economy,” in which technology allows people the world over to exchange goods and services without […]

Guest Post Latest Social Media Marketing Web Design

How an Effective Website Is Its Own Form of Social Media

By Brian Robson Perhaps the most “social” kind of online communication, within the commercial history of the Internet, is the oldest and least likely form of social media: A business website, which should be dynamic by design and informative by intent, where the entire site – from the use of color and illustrations to the quality […]

Brand Management Business Reputation Case Study Latest

Study: Why Quality Review Content Matters for Businesses

Research shows quality review content drives purchase decisions more than star counts. In a recent Consumer Affairs study, 60 percent of participants said they tended to pay more attention to customer comments than to star ratings. Only 11 percent of consumers pay more attention to star ratings, and more than one-fourth (29 percent) say they […]

Guest Post Latest Marketing Strategy Social Media Trends Startups

The 4 Most Important Startup Helpers for 2016

By Nate M. Vickery In modern day and age leveraging social media marketing is an utterly essential strategy for both local businesses and larger, more ambitious startups. If you’re keeping track of current events in the world of digital marketing you are certainly aware that at this very moment success in the world of eCommerce is […]

Advertising Featured Guest Post Latest Mobile Trends & Tech

Why Mobile Marketing #Advertising Spend Is Increasing

By Sophorn Chhay The stats are in: By 2019, mobile ad spending will account for a whopping 72 percent of all digital ad cost in the United States. This year advertising revenue jumped more than $2 billion from an already impressive $9 billion last year to $11 billion this year. The question is why is […]

Big Data Featured Guest Post Latest Social Media Marketing Web Design

Democratizing Data and #SocialMedia: Mass Meets Class

By Dr. Rahul Razdan The effective use of social media, as well as access to Big Data, should not be – it shall no longer be – the exclusive province of global corporations with seemingly endless marketing budgets and a near-constant presence on every relevant online platform and feed. For there is no reason why entrepreneurs […]

Case Study Email Marketing Latest

VentureBeat Insight Study Shows Personalized Emails Improve Clicks

VentureBeat (VB) Insight, the leading research firm dedicated to marketing and mobile technology, today announced the complete findings of its “Email Personalization Report,” offering insight into the current pitfalls of email personalization tactics and strategies for increasing the maturity of these efforts. While email is still customers’ preferred channel when it comes to communication from […]

Case Study Latest Mobile Trends & Tech Web Design

How B2B Orgs Can Optimize UX in 2016 to Drive Revenue

Accenture Digital recently asked digital-first firms (B2B organizations with more than $500M in revenue with 21%< of it received online) for their most successful tactics in enhancing their user experience (UX). The study found that less than a quarter (23%) of business-to-business (B2B) firms have successfully implemented UX programs that lead to substantial annual revenue […]