Month: May 2015

Social Media Trends
What Twitter’s Awkward Teen Phase Means to Marketers

As published to The HuffingtonPost Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States. It has become almost culturally ubiquitous, with hashtags migrating into other forms of media and traditional news […]

Emerging Technology
Four Vastly Different Industries Primed for Wearable Tech

As published to Entrepreneur Wearable technology got its greatest initial growth in the fitness industry, and it’s come a long way since 1984’s Casio’s Databank calculator watches. The true line of demarcation was introduction of 2008’s original FitBit, with true industry validation and surge generated by the Nike Fuel band in early 2012. Three years later, […]

Advertising
Keep It Real and Other Proven Ways to Market to Millennials

Published to SocialMediaToday Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this […]

Business Intelligence
A New Wave of HR Technology Is Disrupting the Market

As published to Entrepreneur There’s a pattern in the lifespan of human resources (HR) technology companies of the past two decades: they get gobbled up. The pioneering firms in HR technology from the late 1990’s to early 2000’s were mostly acquired by bigger enterprise companies in need of a few product parts. IBM acquired Kenexa, Oracle […]

Everything Else
Craft Beer Going Social Analog With Card and Board Games

As published to Huffington Post The craft beer industry is booming to the tune of $19.6 billion and at every taproom, brewing and brewpub there are craft beer fans on their phones. From Untappd, craft beer’s leading social media platform, to NextGlass, which helps beer noobs find something else they’ll like based on algorithmic recommendations, […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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