Month: June 2015

Big Data
Even Chocolate Needs Smart, Big Data – Vosges Haut-Chocolat Case Study

As published to SmartDataCollective How do you sell chipotle-accented chocolates and truffles with bourbon mash to those in the chocolate-loving populace who dream of pepper-laced confections and Kentucky sauced nuggets? You get smarter. The chocolate business, it turns out, is a lot like other conservative industries. Medical, construction, financial trading, and others are often reluctant […]

Featured
Investigating the Silicon Prairie

Below is the product of a written interview with three C-level executives at Silicon Prairie startups in June of 2015. Jonathan Herrick – Chief Sales and Marketing Officer and Partner-Hatchbuck What’s the first thing you notice is the difference between startups in the Silicon Prairie, and those in Silicon Valley? Startups in silicon prairie can […]

Case Study
Study Finds Nonsocial Doctors Are Terribly Outdated

As published to The HuffingtonPost Does your doctor need to be on Facebook? How about your plastic surgeon? That’s the question RealSelf.com asked more than 700 users in a recent study. Nearly 60 percent of respondents said they like doctors to be “somewhat engaged” on social media, while 32 percent said they want them “very […]

Growth Hacking
Growth Hacking 5,000 Twitter Followers in Three Weeks

As published to Huffington Post In March of this year, a group of social media enthusiasts and developers of the@Crowdfire Twitter Premier League set out to challenge one another to see who could amass the greatest number of Twitter followers in a given period of time. Growth hacker Karan Thakkar won this challenge, growing a […]

Latest
What Twitter’s Awkward Teen Phase Means to Marketers

Twitter is one of the largest and most recognized social media companies in the world. It currently boasts over 300 million users, over three fourths of which reside outside of the United States. It has become almost culturally ubiquitous, with hashtags migrating into other forms of media and traditional news outlets using it as a […]

Case Study
Measuring ROI in Collaborative Project Management Platforms

As published to Huffington Post Ten years ago, when I was a product manager at Intel, the state of the art in project management was isolated, desktop tools like Microsoft Project that required logging and tracking what everyone was doing. We would hold long meetings where everyone in the project took turns updating action items […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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