Month: July 2015

Case Study
Social Media’s Top Men’s and Women’s Lifestyle Mags

Measuring Lifestyle Magazines with the eValue Score Social media analytics company Engagement Labs recently ranked the top men’s and women’s lifestyle magazines based on social media performance. The company’s eValue score delivers intelligent brand data for social media networks including Facebook, Twitter, Instagram and YouTube. A score is assigned between 0-100, and is comprised of the aggregate of three subscores […]

Growth Hacking
GrowthHacks.Ninja’s 10 Web Apps for the Growth Hacker’s Tool Kit

Based in marketing but leveraging social networks, and some times a bit of programming, growth hacking is the intersection of data, product, and marketing. The practice is one that pairs increasing digital metrics with minimal resources and spend. The growth hacker, as explained by Aaron Ginn, “finds a strategy within the parameters of a scalable and repeatable method for […]

Advertising
Interview: Storytelling in Mobile Advertising

Now in its sixth year, the Mobile Media Summit led by CEO and Founder, Paran Johar, is the largest mobile media and advertising conference series in North America and Europe. The events feature advertising’s best technologies, and are regularly attended by the industry’s top brands, agencies and mobile innovators. To date, over 10,000 have attended one or more shows. Paran Johar recently interviewed Vaino […]

Big Data
Machine Learning Making Social Media Data Decipherable Without a PhD

As published to SocialMediaToday While social media is vital for delivering stellar marketing and customer service, extracting industry and customer insights is often limited to brand reputation and user sentiment assessment. Until now, identifying intent from human-created data – such as social networks, blogs, news articles and discussions – has required hire a bunch of data scientists […]

Business Blogging
Why We Love Visual Storytelling

According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]

Big Data
Unlocking Big Data Means Truly Understanding the Customer Journey

As published to SmartDataCollective End-to-end big data analytics application provider Datameer found the most prevalent use case for big data is to better understand customer analytics. With consumers now interacting with companies across multiple, measurable channels, their interactions produce data that businesses can use to better respond to and anticipate customer needs. Azita Martin, Chief Marketing […]

Latest
High Fashion Turns High Tech with Resale Mobile Apps

The resale revolution has gone high-tech! Gone are the days of rummaging through picked-over bins of beaten up clothing in dingy, dimly-lit stores. Today’s woman wants the hot, designer brands at a fraction of the retail price without spending all day trying to create the perfect outfit. That’s why Clothes Mentor, one of the nation’s […]

Advertising
STUDY: Facebook Rivals Authority of Print as Top News Source

New findings from the 2015 Next Generation of Commerce study, released last month by Acquity Group, part of Accenture Interactive, reveal untapped opportunities for brands across nontraditional spaces, especially with younger generations. The study surveyed more than 2,000 U.S. consumers on their habits and preferences surrounding digital engagement, content, shopping, and services in order to break down consumer expectations […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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