Month: July 2015

Emerging Technology
Image: julienklepatch.com/
Augmented and Virtual Reality Slated to Drive $150 Billion in Revenue

Augmented reality and virtual reality share some common drivers according to the latest report from Digi-Capital. The societal problems and technological challenges each solves, however, are very different. In Digi-Capital’s new Augmented/Virtual Reality Report Q2 2015, the company now segments the “reality” hardware market with a deep dive into critical success factors, technology/business drivers and early market leaders. […]

Case Study
Marketing American Dream Aspirations Over Celebrity Selfies

As published to The HuffingtonPost In a social media world that at times appears dominated by celebrity selfies and cuddly animal antics, Western Union is taking a gamble with a social media campaign that delves deeper than tabloid hash tags. The iconic, 160-year old money transfer company launched a social outreach campaign that does’t focus […]

Big Data
25 Best U.S. Cities for Jobs in the Recession Recovery

This month marks the six-year anniversary since the end of the Great Recession, the most severe economic downturn since the 1930s. Six years later, which American cities have sprung back to life and which cities have lingered? America’s Recession Rebound Cities The table below shows which cities have recovered most and least since the end […]

Latest
Sales Velocity Equation Is Part of a Successful Sales Team’s Equation

The old days of strong-arm sales tactics are long past. Consumer expectations have risen as prospects are armed with more product knowledge than ever before, and consequently, sales teams need to be smarter and more agile. With data-driven, sales acceleration technology, companies bridge the gap between marketing and sales and increase productivity across the board. […]

Business Reputation
How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

As published to SocialMediaToday According to Rion Martin, marketing director at Infegy, and an expert on social media intelligence, incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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