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4 Reasons Your Business Should Be on Social Media

As published on SocialMediaToday Networking Online Is Crucial, But It Needs to Be Done Right, CEO says. When they need to make personal connections with the rest of humanity, more and more Americans are doing so via the Internet. A 2014 study by the Pew Research Center showed that 74 percent of adults who go […]

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Reaching Customers with Advertising: Why Cheaper Isn’t Always Better

As published to Huffington Post Businesses usually only allocate a certain amount of money each year for advertising, hoping to reach as many customers as possible from that. This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that the less they spend on each view, the […]

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Study: California Tech Giant Stock Buybacks Fueling Income Inequality

As published to The Huffington Post A new study published in an article by Pulitzer Prize-winning investigative reporterGary Cohn, are based on the research of former Harvard economist William Lazonick. Lazonick examines how large, publicly traded companies spending a significant portion of their net income on stock buybacks instead of reinvestment, may be exacerbating America’s […]

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How Microsoft Brewed Compelling Enterprise Marketing with Great Storytelling

As published to The Huffington Post What do you get when you mix a brewery, racecars and a big technology company? A race to the finish line. That’s been Mircosoft’s recent experience, at least. The company, once produced aWindows 386 commercial GeekBeat.TV host, John Pozadzides, criticized as having “bad acting, bad rapping, and bad 80’s […]