Social Marketing Fella

Month: January 2016

Latest
Slow Consumer Augmented Reality (AR/VR) Hardware Development Drops Forecast to $120 Billion

According to Digi-Capital, 2015 was a breakout year for augmented reality and virtual reality (AR/VR) investments. After a huge leap in Q4 2014, 2015 saw investments reach $686 million, making six straight quarters of AR/VR investment growth. Still, a dearth in development of consumer-grade hardware has Digi-Capital analysts revising an initial 2020 forecast of $150 […]

Brand Management
Top 7 Trends to Help Brands Target the New Consumer in 2016

Interbrand, a leading brand consultancy, and Ready Set Rocket, a New York City-based digital marketing agency, today announce 7 technology trends that forward-looking brands can take advantage of in 2016. “Technology’s tremendous evolution provides us with a unique opportunity to re-imagine the traditional work/life/family/leisure structures of our lives. Instead of trying to expertly juggle the […]

Case Study
Study: 61% of Fortune 500 CEOs Lackluster on #SocialMedia

A new study sponsored by Domo and CEO.com found that 61 percent of Fortune 500 CEOs are not active on any major social network, and are missing an opportunity to use social platforms to interact with their key audiences. This year’s Social CEO Report, an annual survey that investigates the social media habits of business […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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