Social Media, Marketing, and Tech News with a Sprinkle of Cannabis
Excerpts from my interview with Aaron Goldman, CMO of 4C. Bourque: Having attended the Consumer Electronics Show (CES 2016), what are some of the key takeaway principles, in your expert opinion, which businesses should more thoroughly prepare themselves to address? Goldman: It’s all about connected devices. Smart cars, smart TVs, smart microwaves, even smart shoes! As more “things” […]
By Liana Daren Marketing automation is seriously misunderstood buzzword that has been misleading a large number of startup entrepreneurs. It sounds like a machine that you give all your marketing commands to and voila! You’ve hired a new robot that you wouldn’t have to pay a dime to. If only, things were that simple! In reality, […]
By Julie Albright A question for social media mavens and marketing gurus: How do you enhance, not just preserve, the legacy of an iconic leader, philanthropist and humanitarian? How do you encapsulate a medical career of international renown, with a global roster of patients and a local series of living memorials, of the beneficiaries of […]
By Tracey Clayton Are your children struggling with learning? Do they have difficulty grasping the concept of mathematics? Many parents find themselves in a delicate position as they cannot find an interesting way to make their children enthusiastic about learning. This is not something that should discourage you. The trick is to make learning a fun […]
By Dave Ratner Personalization is the essence of branding and promotions. If a business owner can lend his voice to a good or service, if consumers can hear the individual behind a company – if they can listen to the namesake of a retailer or a maker of a particular line of products – then […]
By eaHELP President, Tricia Sciortino It’s a beautiful time to be an entrepreneur. Having access to social media marketing tools like Facebook, LinkedIn, Twitter and Instagram means that you can reach (quite literally) thousands of prospects for a very small investment. But effective social media marketing, while budget-friendly, still take some upfront work in terms of […]
The gaming industry has been one of the biggest growth sectors of recent years, proving resilient and largely recession-proof. The global games market is still growing, with the value expected to hit $113 billion (£76 billion) by 2018 and some games becoming household names. The UK-produced Grand Theft Auto V, for example, is the most […]