Month: February 2016

Content Marketing
Why Visual Content Is the New Black in 2016

By Chloe W. Miller When Dr Oetker started printing recipes on the baking powder bags back in 1891, I doubt he would ever think that he, along with John Deere will have been called the pioneers of content marketing more than 150 years later. From recipes and farmer magazine to infographics, blog posts, we’ve basically […]

Guest Post
A Cause Worthy of a Smile: Dental Support Organizations and Social Media

By Michael D. Shaw One of the more overlooked issues concerning health care reform is the relationship between technology and social media, as the former serves the latter regarding news about specific issues relating to personal wellness. Take the case of Kool Smiles, a national children’s dental provider or Dental Support Organization (DSO), and the group’s […]

Cloud Technology
Cloud Storage: Making Small Businesses More Productive

By Alex Miller Prior to the availability of new cloud technologies, small businesses needed to purchase software, install it on a computer, and then pay to update that software as new versions were released—which could sometimes be quite frequently. It was a process that was both labor- and, often, price-intensive. It’s also a process that […]

Sales Strategy
Methods Technology Companies Can Use to Grow Sales

Engaging customers on a daily basis and helping to push them along the buying cycle is an incredibly important practice for any tech business in the digital age. Fortunately, there are numerous low-cost lead generation techniques that can help to win over customers and boost sales, such as simple improvements to social media engagement, new […]

Everything Else
Why Employees Should Get Fit at Work

Given the current rate of obesity in the United States, there is no reason why employers should not want to do what they can to make their employees healthier. Beyond investing in employees’ health, healthier employees tend to be happier, work harder and take fewer sick days. There are already Fortune 100 companies, such as […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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