By Nate M. Vickery Digital media consumption has increased by nearly 50% in the last three years, which means people are turning to online sources for content more and more. The market is getting overcrowded, and having just a clever “click-bait” headline is simply not enough anymore – if it ever was. According to research done […]
Month: February 2016
Simple Ways Law Firms Can Use Social Media More Effectively
If you have a law firm, but don’t know how to make social media work for your business, it’s time to look at this technology from a different angle. Social media has the potential to change the way people view your business, how you market your firm, how you carry out legal research and how […]
Why Visual Content Is the New Black in 2016
By Chloe W. Miller When Dr Oetker started printing recipes on the baking powder bags back in 1891, I doubt he would ever think that he, along with John Deere will have been called the pioneers of content marketing more than 150 years later. From recipes and farmer magazine to infographics, blog posts, we’ve basically […]
A Cause Worthy of a Smile: Dental Support Organizations and Social Media
By Michael D. Shaw One of the more overlooked issues concerning health care reform is the relationship between technology and social media, as the former serves the latter regarding news about specific issues relating to personal wellness. Take the case of Kool Smiles, a national children’s dental provider or Dental Support Organization (DSO), and the group’s […]
Cloud Storage: Making Small Businesses More Productive
By Alex Miller Prior to the availability of new cloud technologies, small businesses needed to purchase software, install it on a computer, and then pay to update that software as new versions were released—which could sometimes be quite frequently. It was a process that was both labor- and, often, price-intensive. It’s also a process that […]
The Ultimate Reference on Ways to Promote Your Content
By Mike Dane “If a tree falls in a forest and no one is around to hear it, does it make a sound?” The same parallel to the old philosophical adage could be drawn when it comes to promoting your content. It’s a jungle out there, especially when it comes to Internet. Over 14.3 Trillion webpages […]
Methods Technology Companies Can Use to Grow Sales
Engaging customers on a daily basis and helping to push them along the buying cycle is an incredibly important practice for any tech business in the digital age. Fortunately, there are numerous low-cost lead generation techniques that can help to win over customers and boost sales, such as simple improvements to social media engagement, new […]
Why Employees Should Get Fit at Work
Given the current rate of obesity in the United States, there is no reason why employers should not want to do what they can to make their employees healthier. Beyond investing in employees’ health, healthier employees tend to be happier, work harder and take fewer sick days. There are already Fortune 100 companies, such as […]