Month: March 2016

Advertising
Missouri Wins with User Generated Content (#UGC) Advertising

The Missouri Division of Tourism recently launched “It’s Your Show” – an innovative advertising campaign created in partnership with H&L Partners, its St. Louis marketing agency. An extension of the 2013 “Enjoy the Show” campaign, this fully integrated execution includes TV, print, radio and out-of-home components that direct audiences to a new video-rich microsite. A […]

Blogging
Is There Really #ROI In Guest Blogging?

New research from Tim Soulo of BloggerJet explores the real value of guest blogging. The study asks, “What was the ROI of that guest post?”, and gets to the real value. Soulo reached out to over 500 bloggers and got some overwhelming results. He confirmed the five main benefits of guest blogging to be: Referral […]

Guest Post
The Socializing Requirements of Social Media

By Brian Robson A misnomer: Social media is exclusively an online phenomenon, where people post, tweet, comment and link to this piece of news or that column of opinion; that it is a purely virtual phenomenon – that all you need to do is create a name and select an avatar for your social alias, so […]

Everything Else
Has Social Media Changed Politics Forever?

Social media use has exploded in recent years. Today, more people than ever get their news and information via social media outlets such as Twitter and Facebook than from traditional newspapers, magazines, or even television news broadcasts. The political discourse of today is also shrinking to fit our tweets and status updates. Social media has […]

Email Marketing
Digital Market Trends You Should Never Employ in 2016

By Denny Averill and Romax.co.uk Today’s marketing trends are targeting the most pioneering ideas. Marketers must hone their skills and change old-fashioned tactics if they want their company and brand to stand out. With the rise of the internet and social media, the digital market landscape has changed. Whereas some ideas haven’t been affected by […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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