In 2016, it’s almost a guarantee that a potential customer’s first interaction with your business is online. Think about it: how many people these days physically go to a restaurant to check it out before making a reservation? Almost none, right? Instead, they check out the reviews, look at the restaurant’s website, and then decide […]
Month: June 2016
The Affiliate Marketer’s Guide to CAN-SPAM Compliance
Spam is considered an unwelcome feature of online life by most of us, but despite its universal unpopularity it continues to feature heavily as a daily source of irritation when you open your mailbox and download your messages. The fundamental reason why marketers persist with spam is that it actually works in generating revenue, so […]
Healthy Living as a Social Activity: The Rise of the Lifestyle App
The rise of health and fitness applications is cause for celebration – and conversation. For there is a major opportunity to marry the best of these two worlds, of a comprehensive service and an international medium, so we can have a meaningful discussion – on social media – about everything from exercise to nutrition, where […]
67% of Marketers Say Their Marketing Departments Are Inefficient
The goal of any marketer is to be effective. If our market depended solely on marketers’ perceptions, we wouldn’t have a reason to exist: a large majority (88%) of senior marketers think that their organization’s marketing activities are effective, and an even higher proportion (95%) think that their own activities are effective. Of course, we […]
Why Your Content Isn’t Highly Shared on Social Media and How To Change That
By Taranpreet Singh For bloggers and marketers, only half the process is covered when they create high-quality content to serve their readership with. The next half process includes active & effective marketing, maximally through social media channels & through other possible ways as well. While passionate bloggers are doing their best to create & promote content, it […]
How Data and Conversational Marketing Helps Social Media’s Voice
By Dr. Rahul Razdan Fact: Big Data is nothing more than an empty term, a euphemism among the technorati, unless it produces the sort of “conversational marketing” necessary for social media; unless it yields superior content and inspires a dialogue among consumers; unless it showcases messaging that resonates because of the quality of its content and […]
Why You Should Integrate WordPress and Salesforce in Your Business Today
There are many Internet-based software solutions for businesses. One of these is known as Salesforce. It is the world’s most well-known Customer Relationship Management (CRM) software. It helps businesses and organizations improve their relationship and understanding of their customers. By applying this cloud-based software solution, businesses can increase their revenues. Another software solution based on […]
5 Major Direct Marketing Challenges Faced by SMBs
Direct marketing is considered to be one major tactic that each of us has in the marketing toolbox. Unfortunately, many do not maximize their power of direct mail marketing or the power of solid database marketing. Given below are the five major questions that would help you overcome the challenges in terms of direct marketing. […]