Month: August 2016

Big Data
Big Data for Small Business: An All-Encompassing Guide [Infographic]

Big data can seem complicated on the surface, but it’s getting easier all the time. Seemingly meaningless bits of data can form together bit by bit to provide actionable insights that can be used to understand more about consumers, operational performance, and potential risks and opportunities. While gleaning these insights might have once taken expert […]

Brand Management
All About Branding: 3 Ways to Solidify Your Brand

Creating a quality product or service is just the first step to being a successful organization. However, a quality product will likely go unnoticed if it doesn’t gain a competitive advantage within the desired market. Competitive advantage creates the opportunity for a new company to splash onto the market and disrupt the current hierarchy of […]

Instagram
How Social Media Has Changed the Way We Eat

People who can remember the days before social media or even the internet may recall magazines that were chocked full of articles about diets and food. In those days, periodicals featured new foods every month people were eating. The decision to print these kinds of articles came from the top down and involved editors trying […]

Content Marketing
Using Content Marketing to Enhance Link Building

By Katrina Manning When it comes to profitable inbound marketing, inbound links help to boost SEO, traffic and public relations. What is an inbound link? This is a link from another website to yours. Now, why do you need inbound links? For starters, you get referral traffic from another website. It’s even better if it […]

Gaming
Spectacular Pokemon GO Ideas For Local Retailers

By: Nicholas Finet Pokemon GO, a mobile game that recently rocketed to the zenith of Apple and Android app stores in record time, is now setting a challenge to young online companies that specialize in bringing foot traffic for various local brands. In fact, according to a number of industry experts, Pokemon GO may play […]

Latest
Website’s Eleven: Key Elements To A Great Homepage

So, you’ve decided to develop a web project or want to update the current one. Let’s imagine a situation when something like this happens. Every month you buy your favorite toothpaste in an estore you’ve found while surfing the web once. There are dozens of websites selling the same toothpaste. Yet, every time you keep […]

Latest
Guide To Planning a Successful Mobile Advertising Campaign

Take a look around you. You‘ll discover that more and more people are living their lives on cellphones. Customer habits are changing. This makes a lot of sense for businesses to put more effort into mobile marketing & advertising, as that is where the target market is at.  Major brands and businesses today leverage on […]

Guest Post
Major Digital PR Trends to Watch out for in 2016

By Denny Averill and DataDial.net! The world of digital PR is changing at a really fast pace. The public relations environment is becoming more integrated, which basically means PR practitioners must learn to adapt in the digital environment. By offering clients more exposure to online/offline platforms, companies are in the capacity to direct their audience […]

Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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