Infographic Latest

Click Fraud: Are Bots Eating Your Ad Budget? [Infographic]

We all know that the prospect of someone hacking your computer is bad news, but although most of us will quite rightly rush to check that our bank account hasn’t been drained of cash or our passwords haven’t been compromised, there is another issue that doesn’t grab the headlines, but has wider implications, namely the […]

Brand Management Guest Post Latest

Social Media as a Social Savior: The Benefits for Small Business Owners

Written by: Chad Otar For small business owners, social media is a necessity: It is a convenient, effective – and free – means of establishing an online identity, building a brand, creating a voice (sincere in its message, and strong in its appeal to listeners), and establishing a presence with current or prospective clients. As […]

Brand Management Latest Marketing Strategy Social Media Marketing

5 Trends in Social Media Branding for 2017

In such a dynamic industry like social media marketing is, it is difficult to predict trends with 100% accuracy. However, we can get an idea of what they are likely to be based on recent developments. Rather than speculate on potential breakthroughs in technology that may be some way off (such as artificial intelligence in […]

Everything Else Guest Post Latest

Social Media and Promoting Thought Leadership and Holistic Education: Lessons from Pacific Point Academy

Written by: Lewis Fein In my previous column, where I emphasize the merits of using the Web to promote the interests of children with learning challenges or disabilities, consider this piece a sequel to that article: Think of it as an opportunity to highlight, through the many forms of social media, the merits of running a […]