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5 Things Companies Do That Irritate People on Social Media

Written By: Nate Vickery The uprise of the internet has created a unique platform for businesses, bringing about a particular efficiency in communication between the company and end user, and enhancing the potential of reaching bigger audiences (faster) than companies normally would through the regular means of advertisement. Social media engagement and interaction have made it […]

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A Comprehensive Guide On Crafting Sustainable Social Media Content

In an air-conditioned meeting room, a team of sales and marketing executives reached a consensus to try social media marketing. The year was 2010. The asset management industry was still on its knees following the bloodbath in capital markets across New York, London and Tokyo. Sales of investment products were dismal as the investing public […]

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#Hashtags: What’s Popular, What’s Not, and Trends Predictions

Hashtags are widely used in Twitter, Instagram, Facebook and other social media websites, and are referred to by blogs, news websites and commercial websites. People are using hashtags in order to promote an idea or a concept. Social media marketers are using hashtags to promote their posts so when readers are clicking those hashtags, they […]

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Does Paid Promotion Dilute Content Credibility?

Consumers and Journalists Are Rattled Lately, there’s been a lot of chatter around what constitutes editorial and what is advertising, not only from the perspective of the consumer, but journalists, too, are annoyed. Some suggest that if content is paid for, it is inevitably unreliable and worthless. Plus, as brands learn to more politely engage […]