Written By: Lucy Adams The history of content marketing is created just now and in front of us, and it’s not an exaggeration! Seth Godin said: “Content marketing is the only marketing left,” and it’s hard to disagree. But, despite this tool is relatively new, yet there’s a lot of knowledge accumulated by the leading content […]
Month: February 2017
Are You Looking For The Best Lawyers to Protect Your Business
Written By: David Wicks If you have been wondering just whether you need to look for a lawyer for your business or not, the answer is yes. This is mainly because there is a lot that you may not be able to do for your business single-handedly, or rather without the knowledge of the law. You […]
Using Social Media to Retain eCommerce Customers
An Overview of eCommerce In the year 1989, the world wide web was invented by Tim Berners-Lee and the internet was open to the general public. In less than thirty years, the eCommerce market has gone from nonexistent to a multi-billion dollar a year industry. Every modern industry has had to adapt to the ever-growing […]
Why Content Marketing Is The Missing Piece to Your Digital Strategy Puzzle
By: Allison Harvey Studies show that the average human’s attention span has dwindled to 8 seconds. To put that into perspective, a goldfish’s attention span is 9 seconds. Wow! In the world of digital marketing, we need to be making quick and lasting impressions with our clientele. The necessity to engage the consumer is more urgent than ever. In […]
11 Best Social Media Marketing Strategies for Small Business
Written By: Brenda Cagara Surprisingly enough, brilliant social media marketing can land some businesses in utter disaster, because as the saying goes, “Nothing kills a bad marketing faster than good marketing.” This saying is not only satirically funny but also crucially important in highlighting the dependency of small businesses on online and social media marketing. Social […]
How The Internet Of Things Will Change Transportation
The Internet of Things is fast becoming a broader reality, and as it comes to life on a deeper level we’re all coming to more thoroughly understand it. A little over a year ago we posted an infographic depicting how the IoT will change people’s lives. Most of the points we made are still among the […]
Big Data in HR Analytics: How It Benefits the Workplace
Written By: Caroline Bird For a long time, companies did not know what to do with big data. Big data describes that big volume of information stored in a company from a long time ago. It may consist information about the organization, current, and former employees, past transactions, etc. However, as technology grows, we have […]