Marketing Strategy

4 Ways to Find Perfect Influencers for your Marketing Campaign

The number of small businesses is constantly rising. So, to survive in such a fierce marketplace, you need to make your brand visible to your target audience. But, putting yourself out there is not that simple, given the fact that, today, the majority of businesses are using at least some digital marketing techniques. This is […]

Social Media Marketing

Is Augmented Reality the Next Big Thing in Social Media?

Written By: Adela Belin Augmented reality is a fast-growing trend in the world of digital transformation. Taking virtual reality one step ahead, augmented reality brings forward a new-age, immersive customer experience. Given its popularity, its growth is said to reach $117.4 billion by 2022. Now that’s huge, isn’t it? So, what is augmented reality? It […]

Social Media Trends

Social Media Trends for 2018 That Marketers Should Get Accustomed To

Social media marketing has rapidly evolved and become the game changer for online marketing activities. The platform has created high expectations among both users and marketers who are always on the lookout for something new. New trends keep coming and going, and marketers have to adapt to it to remain relevant and effective so that […]

eCommerce Social Media Marketing

Want to Pump Up Your E-Commerce Sales and Revenue? Count on These Smart Social Media Strategies

Social media fuels e-commerce websites! It directs interested shoppers and online users towards attractive deals. Using social media brands, e-commerce websites can connect with customers and generate a sense of community. Through a comprehensive social media presence, brands can attain direct sales via few networks. And customers can use social media to share the products […]