Internet Marketing Strategy Social Media for Business

Social Media Tips For Landscapers

Written By: Normand Bourque If you are a landscaper, depending on your region your season typically lasts 6-8 months, so connecting with current and future clients is key to achieving year-round success. One way to accomplish that is with social media. It’s a valuable tool that lets you showcase your work, and interact with potential […]

Brand Management Business Reputation cyber security

How to Protect Your Business From Fraud and Scams

Scams and fraud are a fact of life – and of business. Every day, businesses are scammed and fraud is committed. The rate at which these crimes are perpetrated is increasing, both in the number of instances and the amount of money lost. This is especially evident during the holiday season. According to Black’s Law […]

Video Marketing & Technology

4 Important Ways to Prepare Marketing Videos Before Publishing Them

Before you publish your marketing videos on any platform, you need to make sure that they are fully prepared. The final preparation of the videos can make a big difference and could affect how they turn out after they’re published. Overall there are four ways in particular that marketing videos should be prepared. 1. Use […]

e-commerce eCommerce Internet Marketing Strategy

5 Tips to Improve Your Conversion Rates

In 2018, the average conversion rate of the top 25 percent of e-commerce sites was 5.31 percent. Meanwhile, the top 10 percent enjoyed conversion rates averaging 11.45 percent. However, the average rate for e-commerce as a whole was 2.35 percent. As you can see, there’s a significant spread in play there.  So, what is the […]

Guest Post Marketing Strategy Mobile Trends & Tech Web Design

7 Websites That Do Mobile Web Design Right and What We Can Learn from Them

Written By: Rodney Warner It is estimated that there are over 257 million smartphone users in the U.S. And if you’re still having second thoughts on having your site optimized for a better mobile experience, then you should be prepared to lose out on the increased traffic and income-generating potential that a mobile-friendly website can […]

Content Marketing Marketing Strategy

6 Tips for Smarter Digital Marketing

Smart digital marketing plans are no longer optional for businesses. In order to survive in today’s business world, you must have a smart digital marketing plan or else your business will fail. The reason for this is due to recent changes in consumer trends. According to Statista, 1.79 billion people worldwide bought goods or services […]