Written By: Brenda Berg
If your business produces content, maybe in the form of a blog, a content marketing campaign or another form of content-driven strategy, you’ll understand the struggles of trying to boost your traffic to these pages. As marketers, we’re constantly on the lookout for new ways to get our products to the masses.
However, one of the methods that you may not have considered is sharing your content with an influencer. Not only can an influencer in your industry boost your page traffic tenfold, but it can also help to build your business’s credibility and brand recognition, and that’s just the tip of the iceberg.
Today, we’ll explore three essential methods of involving an industry influencer in your content, helping you take your business to new levels of success.
What’s an Influencer?
Before we get started, let’s briefly touch on what an influencer actually is. An influencer is a leading authority figure in your industry. For example, if you’re a food-based website, an influencer may be considered to be Gordon Ramsey or Jamie Oliver.
These are people who can influence the trends that the public see and want to see and can define the direction in which the industry is heading. They could be global celebrities or popular online presence, such as a blogger or a Twitter feed. But why would you want to use them?
One study, carried out by BuzzSumo, took over 100,000,000 articles and compared them. They found that content that had been shared by influencers directly correlated with the total number of shares that those pieces had.
In fact, one influencer could boost shares by as much as 31.8%. As you can see, it’s worth getting an influencer on your side. Let’s explore how.
Method #1 – Teamwork
As with anything in life, it’s always better to work as a team. Not only will you have a fresh pair of eyes, but you’ll also be able to bounce ideas off each other and take each other to new heights of success.
There are many ways you can do this with an influencer. For example, you could offer to give each other free advertising and publicity on your websites. You could start this by creating compelling and positive content about the influencer and feature them on your website.
Alternatively, you could contact them and ask if they would be interested in creating a premium piece of content together, helping to boost both yours and their online presence.
Influencers linking to your page can also be hugely beneficial to your SEO ranking. The higher the quality of a link, the better your pages are going to rank. A study from Moz found that domain level links are one of the leading ways to boost your overall SEO ranking.
Method #2 – Create Outstanding Content
At the end of the day, an influencer isn’t going to put their credibility on the line for a piece of poor-quality content. In fact, one study found that online users trusted an online influencer they had never met as much as they trusted their friend’s.
As you can see, this means, if you want an influencer to share your content, you need to be producing top-of-your-game content.
Take your time when producing content to ensure perfection. Research your ideas in-depth, edit your work after the first revision, proofread each post until you can’t stand to look at it anymore and always fact-check everything that you’re posting. It’s also essential to check the plagiarism level of your content with Academized. If not, you could be risking both you and your influencer’s SEO and overall business.
Everything needs to be perfect. When an influencer shares content, and it lacks substance or quality, their followers are going to be put off following and, for larger influencers such as celebrities, one wrong post could cost them their career.
For creating truly outstanding content, you’ll need to brush up on your writing skills. For advice on current proofreading and editing rules and guidelines, as well as a tonne of writing resources, check out State of Writing.
Alternatively, if you’re busy running your company and business, don’t risk posting poor-quality content because you don’t have time. Instead, you can use services to produce remarkable content on your behalf.
Method #3 – Be Direct
In short, if you don’t ask, you don’t get. Ask yourself, how many influencers have you actually asked to share your content? If the answer is between 0-5, get out there and ask!
You may feel slightly uncomfortable asking for shares, or maybe even intimidated by the influencer, but there’s no reason to be. All you need to do is create a compelling case for them to feature you.
For example, let’s look at the writing service Big Assignments. The website may want to feature a piece of story writing so want an influencer who’s an author and can promote their post.
In an email or an attachment document, the service would need to ask what approaches need to be taken in order for the influencer to want to work with the company.
As mentioned above, the influencer may want publicity, they may want to work together on the piece, or they may simply say they’re happy to share your content.
In short, if an influencer doesn’t know that you exist, they’re not going to know that your content is there for sharing so make yourself known!
Brenda Berg is a professional with over 15 years of experience in business management, marketing, and entrepreneurship. Consultant and tutor for college students and entrepreneurs at Write my essay. She believes that constant learning is the only way to success.