Written By: Harris Scott
Marketing a business can be tough, especially if you are not a professional marketer. Not only do you need to think about social media and other online marketing techniques, you also need to make sure that your offline marketing is working well too. When it comes to social media and driving traffic to your website, you need to make sure that you use all the tools available to you. Among these is Instagram. It has moved from being a fun app for kids to a platform that businesses can use to market themselves to potential clients. If you have no idea what the benefits of using Instagram are, here are 5 reasons why you should definitely consider it:
1) Creating brand presence and awareness
The power of social media cannot be denied. Everywhere you look, people are glued to their phones, tablets and more going through a variety of posts on the many platforms. By posting content that people can relate with, using popular hashtags and more, you can quickly and easily build the brand presence and awareness that you want. By using Instagram, you will be able to reach the people you want to reach anywhere and at any time.
2) Build relationships
While you could probably market your business in a variety of other ways, social media gives you the ability to create relationships and to drive traffic to your website. Here you are able to leverage the relationships that your users have with others to get them to do some of the marketing for you by sharing and tagging their friends. The content you have created will spread and repeat interaction with your content will help create brand knowledge, visibility, and loyalty.
3) Enhance brand image
You create brand visibility by maximizing on the visual aspects of your brand. Instagram works really well because it lets you leverage the power of pictures to sell your brand. If you are really good at building your brand image, you are all set to go. But if this is not your forte, you should consider working with companies like Gramista who are professionals in building a following on Instagram. In order to enhance your brand, you need to be creative and consistent and a professional can offer you the help you need.
4) Make sales
The main goal with this is to create conversation around your brand and product or service while directing your clients to your website so they can find out more about you and you can make sales. There will be some Instagram followers just looking to make purchases, and then there will be some just waiting to hear what the others think before they can buy. Be sure to share user-generated content and use targeted hashtags to reel these in.
With instagram, not only will you be building the brand, making sales, and having a blast while at it; you will also gain excellent customer feedback. The feedback you get will guide you on the action to take in order to improve your products or services, which will make you a better company in the long run.
Harris Scott is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings. He says; marketing your businesses on Instagram can be tricky if you don’t know how to go about it, but professionals like Gramista can help.