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4 Powerful Reasons to Storyboard Your Business Ideas

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About

Andre Bourque (@SocialMktgFella) is Editor Emeritus of Technorati, and a contributing writer for The Huffington Post and Entrepreneur. He's an inbound marketing specialist, an advisor to Social Media Today, and to several startups. He serves as a copywriter, content strategy and messaging consultant.

As published on Social Media Today

Storyboarding for Business

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There’s a reason why advertisers use storyboards to sell their ad concepts: it illustrates a concept and delivers a story to the client. Many business owners don’t realize that the storyboard is also a business and management tool that can be used to convey messages to employees, suppliers, customers,stockholders, partners, and top executives, alike.

Here’s what a good storyboard can do for your business:

#1 – The Visuals Explain More Effectively What Lengthy Explanations Are Unable to Do

A picture speaks a hundred and one words but won’t bore your employees to tears or cause them to get distracted. How often have you delivered speeches and find your audience’s attention wavering after the first 5 minutes? In addition if you are the rambling type that goes off topic, you end up wasting precious working hours when you and the person (s) listening to you could be more productive. In a nutshell, you avoid turning each meeting into a preaching or bashing session.

#2 – A Storyboard Goes Straight To the Crux of the Message

If there is a problem, it is brought out immediately. If there is a situation, you can get everyone on board in a couple of minutes. The storyboard is like a magic slate that slashes through the unnecessary build-up of words and conveys the issue that needs to be discussed right away. It encourages reactions which is one of the most difficult things a leader has to eke out of his employees. If you are like most corporate offices or SME, then up to 90% of your staff is probably hesitant if not downright scared of speaking up after you talk.

#3 – Storyboarding Is Done at Lower Cost and Overhead

Aside from being able to save time and give a boost to productivity, you can also lower costs by not having to hire a Research and Development team. You can lean on the experts in the industry who are right there in your own backyard. Your people know your products better than anyone else so as long as you ask the right questions and use appealing storyboards, you can solicit reactions from them and start a discussion on whatever it is you need to find out.

#4 – It Works

The power of the storyboard as a business and motivational tool has always worked since it was first used in the 1930s by Disney and even earlier by the Japanese in the 12th century. It’s why making films, cartoons, ads, and visual marketing are booming industries. A lot of the time, even bad videos and pictures get more engagement than mere text alone. And the process has become drag-and-drop easy with advanced tools like StoryboardThat.

Keep a storyboard organized, interesting, and interactive, and your next meeting may generate flowing ideas and thriving discussions.

3 comments on “4 Powerful Reasons to Storyboard Your Business Ideas”

  1. Suzanne

    This is a cool idea. I never thought of using storyboards for business use. This is a great way to share a concept with clients or co-workers and make them understand design ideas or future plans or goals. They could also be used during workshops or presentations. I think it’s a brilliant idea and can also help clients empathise with their customers.

    • socialmarketingfella

      And it’s free, too! I think it’s fun to look at all the storyboards people submit to the site. I’m told 500+ a week!

  2. Mike

    This is even more true for today’s world. People just don’t have the patience to listen anymore. They want instant information and instant understanding. This happens at work too and I seriously think the general population is getting dumber and dumber. But even if not for the negative reasons, visually explaining a task is perhaps the most efficient and effective method of reaching out to everyone. It makes sense to storyboard your business ideas.

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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