Written By: Mary Jones
Are you looking for a hack that is undoubtedly going to boost your SEO activity? Have you tried everything and are still far away from results? If yes, then the chances are that you’re missing out on the fine details or merely neglecting them. When it comes to SEO, your focus should always be on improvisation! There is no rule book or a guideline to follow. The scenario keeps changing every day, and you have to ace it while you’re on it.
But how do you do it? How do you master something unpredictable? Well, while it is true that SEO is an ever-growing process, one can’t simply forget that everything has basics. And when it comes to SEO, these are your go-to tweaks every time you develop a new strategy altogether. So whatever be the weather on the internet, here are five killer ways to tweak your SEO for the best results always:
1) Target right keywords:
Owning a high-ranking web page on an unrelated keyword is the biggest issue these days. So if your coffee shop doesn’t rank in the list of “coffee shops”, it’s high time you research your keywords better. Your visibility on the internet depends mainly on the right set of keywords. They not only help you fetch the right traffic but also keeps you relevant to your market. The reason why keyword relevancy is where SEO begins! Keywords help you find your target audience. They also help the search engine algorithm to locate your content online. But then, your content must not be stuffed with keywords. It is always advisable to use high-value keywords with a low, competitive index. Understand the right spot to use keywords too. Include keywords only in critical areas, and use action-oriented keywords as CTAs. You can also use Google AdWords Keyword Planner to help yourself in the research!
2) Use meta descriptions:
Ever noticed the first set of text when you google a company’s web page? Well, that’s the meta description you should be customizing if you still haven’t. More because, if you don’t have it done, search engines end up creating one for you! While these descriptions may be useful, the chances are that you may not be delighted with them. Meta descriptions ease up searches and educate readers about the content too. Hence, a unique meta description always drives the right traffic to your site. The key is to write compelling descriptions for every page. Such depictions can also act as CTAs that will convert your leads to your customers.
3) Balance the link building activity:
For every content marketer, an auspicious post is a post where the reader clicks on links and dives more in-depth. The reason why link building is a vital task in the world of SEO techniques. Although linking is essential, adding too many irrelevant links doesn’t help either. Search engine rankings also depend on the relevancy and quality of links. Internal links increase the readability of your site by a good percentage. They are also cost-effective and the most pertinent too. However, to gain credibility, it is vital to link your article externally. And a good piece knows how to balance both the internal and external links in a blog. Not just that, but linking is also as much important when you do it the other way around. For instance, if you have your link featured in one of the top websites, your SEO is a hit automatically. Hence, never miss out a chance to approach the right place for your web site’s link!
4) Improve on-site performance:
Search engines only prefer sites that offer a great user experience. And why not? How many of us have the patience and time to keep through a poorly functioning page? Isn’t a slow loading time and an improperly structured web page a total turn off? One of the best ways to better the user’s experience is to keep your site organized. More because it helps in targeted searches and helps the navigation on your website. Nobody likes waiting – the reason why slow loading pages push your visitors away. Always try and develop a page that does not confuse the reader. Many developers work and incorporate a lot of elements to compel the visitor. While creativity is great, too many cooks spoil the broth nevertheless!
5) Choose quality over quantity and increase shareability:
‘The more, the merrier is a myth’ when it comes to content! Instead of quality matters over anything else in the world of SEO. Your ranking in the search engines depends on the quality of your web page. Again, that doesn’t necessarily mean that you must not include quantity. All I intend to say is that even if you miss this, you must not compromise on the quality at all. Always write an article from the perspective of a reader. If you can’t read your article or link it with any good sources, understand that it’s not worth it. An 800-word blog post with excellent links and source of information is always better than a vague 2000-word post. The key is to educate and make it as shareable as possible.
But how do you increase the shareability? The key is to introduce digital marketing in your marketing plans. Optimizing your content for social media is an SEO tweak that one must not miss. However, Facebook, Instagram, and Twitter all have their user base. Hence, it is necessary to optimize your content based on their specific requirements. Optimization helps you rich millions of users across the web and increases visibility. A cool hack to make your web page/ content accessible is to include sharing options. When you add sharing buttons, readers can directly share your content. Keeping your social subscribers engaged is an excellent way of promoting your content.
The search engines are smarter than you think. Their only goal is to provide the best user experience. Hence, it is necessary to think in all possible ways that can piss a reader off and improve it. Also, SEO is not for someone looking for quick results. It is instead a relatively long process. After all, all good things take time, isn’t it?
Bonus: Stay updated and use the attention from trending hashtags and topics on the web:
The customer is highly informed and appreciates businesses who are updated about things happening in the world. As a business, you can share the attention that big hashtags and trending topics. This term is called trend jacking, which means hopping on a topic that’s trending to promote your brand. Be vigilant about what topics you are talking about and get involved in discussions and forums. You can keep a check on your hashtags to see what your customers are talking about you.
Mary Jones is the co-founder & editor-in-chief at TopMyGrades which focuses on Content Marketing Strategy for clients from the Education industry in the US, Canada & UK. Mary has conducted a series of webinars for AssignmentEssayHelp. She has extensive content editing experience and has worked with MSNBC, NewsCred & Scripted. She has also authored blogs on Lifehack.org, Wn.com, Medium.com, Minds.com and many more digital publications.