Coffee Bean & Tea Leaf Launch #SlurpCarols #SocialMedia Campaign

This holiday season, The Coffee Bean & Tea Leaf®—Southern California’s iconic coffee and tea retailer for more than 50 years—is partnering with advertising agency WONGDOODY to launch a new #SlurpCarols social media campaign featuring fans across the globe sipping from The Coffee Bean’s #PurpleStraw.

The first in a series of four videos launches today featuring coffee and tea lovers slurping to the holiday carol ‘Deck the Halls.’ From now until December 25, The Coffee Bean® guests can participate by posting a video on their own Instagram, Twitter, and/or Facebook pages tagging @TheCoffeeBean and using the hashtags#SlurpCarols and #PurpleStraw.  New holiday jingle videos from The Coffee Bean® will be posted on December 15, 22, and a final MegaMix on December 25.

“We want to celebrate the season with an innovative way to spotlight our loyal guests around the globe by putting our own twist on the holiday carols we all know and love,” says Adam Tabachnikoff, Senior Vice President of Global Brand Strategy. “We can’t wait to see how fans will get involved and showcase their creativity with our iconic purple straw.”

“The slurp carols are such a fun and simple way for fans to connect with the brand and to show off The Coffee Bean’s familiar purple straw,” shared Pam Fujimoto, Executive Creative Director, WONGDOODY. “The lighthearted tone of the campaign aligns perfectly with both the brand values and the seasonal spirit, and we’re excited to see what The Coffee Bean & Tea Leaf’s creative fans come up with.”

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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