This is just one of the findings from a brand-new research report released today by sales platform ToutApp. The survey of over 300 B2B marketers looks at the frequency and effectiveness of intra-team communication between marketing and sales departments within B2B organizations.
Key findings include:
- 89% say that intra-team marketing / sales meetings improve marketing outcomes
- “We measure success differently” is the top thing blocking these meetings (25%)
- Nearly 50% say that lead-gen quality is what they want to discuss the most
Full findings are in the release below. For an infographic on the data, go here: http://bit.ly/1YZ2yvT.