70% of Marketers Want More Meetings with Their Sales Reps

This is just one of the findings from a brand-new research report released today by sales platform ToutApp. The survey of over 300 B2B marketers looks at the frequency and effectiveness of intra-team communication between marketing and sales departments within B2B organizations.

Key findings include:

  • 89% say that intra-team marketing / sales meetings improve marketing outcomes
  • “We measure success differently” is the top thing blocking these meetings (25%)
  • Nearly 50% say that lead-gen quality is what they want to discuss the most

Full findings are in the release below. For an infographic on the data, go here: http://bit.ly/1YZ2yvT.

ToutApp Sales & Marketing Alignment Infographic 2

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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at: andrefbourque@gmail.com

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