By Sheena Mathieson
There is no denying that Facebook has been one of the biggest and most influential technological advancements in the digital world. In fact, Facebook has paved the way for social media to be one of the greatest communication tools known to mankind after the invention of the internet and the cellphone. This is the reason why almost everyone you know from various parts of the world has an account on this popular social media platform.
With around 1.6 billion monthly active users this quarter, Facebook has become the premium database for online communication and interaction among people. Because of this, various people took immediate notice of its potential in marketing their businesses and brands. They have figured that there is no better and easier place to reach 1.6 billion potential customers and followers than Facebook. Now, almost every public figure and company, no matter how big or small, has turned to Facebook marketing.
The most important goal when using Facebook marketing is to increase the overall value of a brand or business which includes gaining customers, improving market perception, and expanding the business. These crucial factors in the digital world are translated and measured by gaining likes, followers, comments, shares, and interactions. In order to achieve this, people must ensure that their Facebook pages have a wide reach by making them as interesting as possible. Some may think they have to buy Facebook followers or buy Facebook likes in order to get their businesses going, but those are not the only answers.
There are several ways businesses can improve their Facebook pages to give them the exposure they need and at the same time, conquer Facebook’s algorithm changes. Here are some things you could try on your own page:
- Regularly Interact with Customers
The most important thing to consider when you have a business is the satisfaction of your customers. One of the most effective ways to attract customers is by giving them the right customer service they deserve and expect. With this, it always helps to accommodate all the questions and concerns raised by your customers on your Facebook page. In fact, studies have shown that pages that respond often to its customers experience a surge in sales and customer awareness.
Apart from responding regularly to customers, it also helps to encourage interactions based on the content of your page. An example of this is asking thought-provoking questions that would encourage customers to reply and give their opinions. This not only increases your Facebook engagement, but also serves as a great way to get useful feedback and suggestions from the people who know your products best. This also serves as a way for your customers to know that you care about them.
- Be Honest and Get Personal
Customers love it when they are exposed to the heart and soul of a company. This is because people are reluctant to buy brands that they do not know and trust. In order to gain your customers’ trust, you must give them a small glimpse of the inner workings of the company. You could feature various employees who have made a positive impact on the company. You could also share the story behind the company’s establishment.
- Feature Timely and Relevant Posts
Nothing gets more likes and shares than posting things that are relevant to your customers. These things may not explicitly promote your products, but can still be in some way in line with them. It is important to make your brand relatable to your customers. For example, if you are selling a skin care product, you should not only limit your posts to selling. Instead, you should also focus on telling people why they should want to buy your product. You can do this by sharing segments about the different benefits of using skin care products or by posting articles about various skin conditions.
Apart from the content of your posts, you must also consider when it is the best time to post them. Of course, you would want to post at a time when majority of your customers are online. According to experts, you should post during peak times or shortly before them. This is because during peak times, your page will compete with a lot more pages posting at the same time. This buys your followers more time to interact with you.
- Post Eye-Catching and Attractive Graphics
If there’s anything social media has taught us, it is the power of a well-made and visually appealing post. When it comes to digital marketing, people mostly rely on what they see. There are many benefits to making your page as attractive as possible. This establishes your brand’s reputation and personality. For example, if your brand focuses on high-end organic products, it is best to focus on designs that are classy and elegant to attract the target market.
- Give Useful Information
Today, it is not enough to tell people to simply buy your products. You also have to show the value of your products, so people will favor them over other brands. You can do this by sharing tips and tutorials on the best way of using your products. You can also achieve this by keeping your posts trendy, so they are in line with your customers’ interests.
- Don’t Underestimate Facebook Ads
Don’t underestimate the power of paid ads because more people use them than you would expect. If you want more interactions for your page, promoting your page on Facebook ads is proven to be useful. However, it is an added cost. You could have a trial period before fully committing to paying for ads.
- Make Your Brand Exciting
The best way to effectively promote your brand online is by giving your customers something to be excited about. This is the reason why almost every brand has shifted to holding contests and giving away freebies and coupons. Having these different online promotions and incentives keeps customers on their toes and encourages them to interact with your page.
- Expand Your E-Mail List
One way to get people to subscribe to your news letter is by requiring them to input their emails when they join your online promotions. With this, your customers can also be regularly updated via their emails. This also expands your reach and customer awareness.
There are many simple and effective ways to attract customers online, some examples of these is to buy Facebook likes or buy Facebook followers. However, you must also remember that just like any successful and stable business, getting high Facebook interactions takes time and patience.
Sheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.