Don’t be pixelated, too big, or too small. As a business marketer, these are the image sizes you need to be familiar with in using the new and improved Facebook timeline format. Bookmark, Digg, Del.icio.us, or print this off and tape it somewhere.
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to 8 seconds in 2013–one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, […]
Saatchi & Saatchi LA is using relevant data to scale personalization for Toyota’s new RAV4 Hybrid Launch, and it looks good. The multi-pronged campaign features the RAV4 Hybrid and X-Men’s James Marsden and combines math and storytelling to create an entire ecosystem tailored to the consumer. With 194 net hp in the all-new RAV4 Hybrid, getting to […]
Article first written for and published as Zaarly 2.0: Interview with Eric Koester, CMO on Technorati. Zaarly is a proximity based, real-time buyer powered market or as I’ve read one analyst call it, a “virtual bazaar.” Requesters make an offer for a service or product need, and providers are able to sell their items and services. Because the marketplace […]