Social Marketing Fella

A Picture Is Worth a Thousand Locations

This was a big week for social media conferences in San Francisco. Lots of emphasis on social engagement, and lots on mobile. Presenting at this week’s Social Loco Conference, one company showed us how more people are using mobile devices to share their experiences with friends and families. And this means a lot to the burgeoning local advertising space.

JiWire is a location-based mobile advertising company that reaches the on-the-go audience. Their network enables advertisers to reach 50 million unique users each month, and delivers ads in and around a person’s physical location. JiWire’s network targets audiences on mobile phones, tablets and laptops through its public Wi-Fi channel and in-app ads. The company surveyed about 400 consumers to discover the motivations behind location-based photo sharing.

Interestingly, men are more likely than to location-tag their pictures than women are, in attempt to connect with those around them. Whereas, women are more likely to location-tag their photos when sharing photos of travel or experiences with their family and friends. This is true for me, I rarely tag photos of my friends because they don’t like me to do so.

In conjunction with the Social Loco Conference, JiWire created this infographic to tie to the trends in the mobile, social and location industries.


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Andre Bourque (SocialMarketingFella) is Editor Emeritus of Technorati.

He covers emerging trends and news in social, mobile, cloud, and related technologies.

Based in San Francisco, he can be contacted via his social channels and at:


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